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Design, influence, and social technologies: techniques, impacts, and ethics

Published: 11 February 2012 Publication History

Abstract

Our actions and opinions - "what we know and believe, how we behave and make decisions" - are embedded in and shaped by webs of social relationships. Small individual actions that flow within networks can lead to broad systemic dynamics that fundamentally impact how societies function economically, socially, and culturally.
Social technology provides a set of affordances that makes it easier for individuals to manage this web of relationships and the information that flows through it. But designers can configure and make use of the same affordances to influence user behavior. As much of the connected world races to adopt social technology, we have a responsibility both to understand its impacts and to develop ethical guidelines for its use, as its impacts could be profound.

References

[1]
Centola, D. The spread of behavior in an online social network experiment. Science 329, 5996 (2010), 1194.
[2]
Efrati, A. Google Notches One Billion Unique Visitors Per Month. Digits. http://blogs.wsj.com/digits/2011/06/21/google-notches-one-billion-unique-visitors-per-month/.
[3]
Friedman, B. Value-sensitive design. interactions 3, 6 (1996), 16--23.
[4]
Pariser, E. The Filter Bubble: What the Internet Is Hiding from You. Penguin Press HC, The, 2011.

Cited By

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  • (2024)"Not my Priority:" Ethics and the Boundaries of Computer Science Identities in Undergraduate CS EducationProceedings of the ACM on Human-Computer Interaction10.1145/36410138:CSCW1(1-28)Online publication date: 26-Apr-2024
  • (2022)Self-Presenting Virtually for Remote Social InfluencePractical Peer-to-Peer Teaching and Learning on the Social Web10.4018/978-1-7998-6496-7.ch013(407-461)Online publication date: 2022
  • (2021)Social Influence Leads to the Formation of Diverse Local TrendsProceedings of the ACM on Human-Computer Interaction10.1145/34795535:CSCW2(1-18)Online publication date: 18-Oct-2021
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  1. Design, influence, and social technologies: techniques, impacts, and ethics

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    cover image ACM Conferences
    CSCW '12: Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work Companion
    February 2012
    388 pages
    ISBN:9781450310512
    DOI:10.1145/2141512
    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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    New York, NY, United States

    Publication History

    Published: 11 February 2012

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    Author Tags

    1. persuasive interfaces
    2. social informatics
    3. social media
    4. social networks
    5. value-sensitive design

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    CSCW '12
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    CSCW '12: Computer Supported Cooperative Work
    February 11 - 15, 2012
    Washington, Seattle, USA

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    Overall Acceptance Rate 2,235 of 8,521 submissions, 26%

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    Cited By

    View all
    • (2024)"Not my Priority:" Ethics and the Boundaries of Computer Science Identities in Undergraduate CS EducationProceedings of the ACM on Human-Computer Interaction10.1145/36410138:CSCW1(1-28)Online publication date: 26-Apr-2024
    • (2022)Self-Presenting Virtually for Remote Social InfluencePractical Peer-to-Peer Teaching and Learning on the Social Web10.4018/978-1-7998-6496-7.ch013(407-461)Online publication date: 2022
    • (2021)Social Influence Leads to the Formation of Diverse Local TrendsProceedings of the ACM on Human-Computer Interaction10.1145/34795535:CSCW2(1-18)Online publication date: 18-Oct-2021
    • (2020)Collective Organizing and Social Responsibility at CSCWCompanion Publication of the 2020 Conference on Computer Supported Cooperative Work and Social Computing10.1145/3406865.3418593(503-509)Online publication date: 17-Oct-2020

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