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The myth of the elevator pitch

Published: 01 June 2012 Publication History

Abstract

Instead of pitching, listen and offer.

References

[1]
Denning, P. and Dunham, R. The Innovator's Way. MIT Press, 2010.
[2]
Heath, C. and Heath, D. Made to Stick. Random House, 2007.
[3]
Kirsch, D., Goldfarb, B., and Gera, A. Form or substance: the role of business plans in venture capital decision making. Strategic Management Journal 30 (2009), 487--515.
[4]
Pincus, A. The perfect (elevator) pitch. Bloomsberg Businessweek (June 18, 2007); http://www.businessweek.com/careers/content/jun2007/ca20070618_134959.htm

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Published In

cover image Communications of the ACM
Communications of the ACM  Volume 55, Issue 6
June 2012
124 pages
ISSN:0001-0782
EISSN:1557-7317
DOI:10.1145/2184319
Issue’s Table of Contents
Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 01 June 2012
Published in CACM Volume 55, Issue 6

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  • (2024)Too Legit to Quit: Developing Cognitive Legitimacy by Reconceptualizing Failed Product PitchesManagement Teaching Review10.1177/23792981241286229Online publication date: 21-Oct-2024
  • (2024)Entrepreneurial Mindsets & Rhetorical Canons: Enhancing Business Communication Pedagogy via Cross-disciplinary Theory, PraxisBusiness and Professional Communication Quarterly10.1177/23294906241230675Online publication date: 12-Feb-2024
  • (2024)Idea-Centric Search: Four Patterns of Information Seeking During Creative IdeationProceedings of the 16th Conference on Creativity & Cognition10.1145/3635636.3656193(280-291)Online publication date: 23-Jun-2024
  • (2023)In the Huddle: "What is Your ‘Elevator Pitch’?"Journal of Sport Psychology in Action10.1080/21520704.2023.220952915:1(57-62)Online publication date: 26-May-2023
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  • (2023)Pitching STEM: A Communicative Approach to Entrepreneurship in STEM ClassroomsEnhancing Entrepreneurial Mindsets Through STEM Education10.1007/978-3-031-17816-0_14(325-348)Online publication date: 2-Jan-2023
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  • (2022)Evidence-based redesign of engineering education lectures: theoretical framework and preliminary empirical evidenceEuropean Journal of Engineering Education10.1080/03043797.2021.202534147:4(636-663)Online publication date: 23-Jan-2022
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