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YouTube around the world: geographic popularity of videos

Published: 16 April 2012 Publication History

Abstract

One of the most popular user activities on the Web is watching videos. Services like YouTube, Vimeo, and Hulu host and stream millions of videos, providing content that is on par with TV. While some of this content is popular all over the globe, some videos might be only watched in a confined, local region.
In this work we study the relationship between popularity and locality of online YouTube videos. We investigate whether YouTube videos exhibit geographic locality of interest, with views arising from a confined spatial area rather than from a global one. Our analysis is done on a corpus of more than 20 millions YouTube videos, uploaded over one year from different regions. We find that about 50% of the videos have more than 70% of their views in a single region. By relating locality to viralness we show that social sharing generally widens the geographic reach of a video. If, however, a video cannot carry its social impulse over to other means of discovery, it gets stuck in a more confined geographic region. Finally, we analyze how the geographic properties of a video's views evolve on a daily basis during its lifetime, providing new insights on how the geographic reach of a video changes as its popularity peaks and then fades away.
Our results demonstrate how, despite the global nature of the Web, online video consumption appears constrained by geographic locality of interest: this has a potential impact on a wide range of systems and applications, spanning from delivery networks to recommendation and discovery engines, providing new directions for future research.

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      cover image ACM Other conferences
      WWW '12: Proceedings of the 21st international conference on World Wide Web
      April 2012
      1078 pages
      ISBN:9781450312295
      DOI:10.1145/2187836
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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      Published: 16 April 2012

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      Author Tags

      1. geographic popularity analysis
      2. online video sharing
      3. social content diffusion

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      WWW 2012
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      • Univ. de Lyon
      WWW 2012: 21st World Wide Web Conference 2012
      April 16 - 20, 2012
      Lyon, France

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      Overall Acceptance Rate 1,899 of 8,196 submissions, 23%

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      • (2024)U. S. Users’ Exposure to YouTube Videos On- and Off-platformProceedings of the 16th ACM Web Science Conference10.1145/3614419.3644027(70-80)Online publication date: 21-May-2024
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