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Interactive hypervideo visualization for browsing behavior analysis

Published: 16 April 2012 Publication History

Abstract

Processing web interaction data is known to be cumbersome and time-consuming. State-of-the-art web tracking systems usually allow replaying user interactions in the form of mouse tracks, a video-like visualization scheme, to engage practitioners in the analysis process. However, traditional online video inspection has not explored the full capabilities of hypermedia and interactive techniques. In this paper, we introduce a web-based tracking tool that generates interactive visualizations from users' activity. The system unobtrusively collects browser events derived from normal usage, offering a unified framework to inspect interaction data in several ways. We compare our approach to related work in the research community as well as in commercial systems, and describe how ours fits in a real-world scenario. This research shows that there is a wide range of applications where the proposed tool can assist the WWW community.

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E. Arroyo, T. Selker, and W. Wei. Usability tool for analysis of web designs using mouse tracks. In Proc. EA CHI, 2006.
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R. Atterer, M. Wnuk, and A. Schmidt. Knowing the user's every move -- user activity tracking for website usability evaluation and implicit interaction. In Proc. WWW, 2006.
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I. Guyon, L. Schomaker, R. Plamondon, M. Liberman, and S. Janet. UNIPEN project of on-line data exchange and recognizer benchmarks. In Proc. ICPR, pp. 29--33, 1994.
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J. Huang, R. W. White, and S. Dumais. No clicks, no problem: Using cursor movements to understand and improve search. In Proc. CHI, pp. 1225--1234, 2011.
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L. A. Leiva and E. Vidal. Assessing user's interactions for clustering web documents: a pragmatic approach. In Proc. HT, pp. 277--278, 2010.
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F. Mueller and A. Lockerd. Cheese: Tracking mouse movement activity on websites, a tool for user modeling. In Proc. EA CHI, pp. 279--280, 2001.

Cited By

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  • (2014)Understanding Within-Content Engagement through Pattern Analysis of Mouse GesturesProceedings of the 23rd ACM International Conference on Conference on Information and Knowledge Management10.1145/2661829.2661909(1439-1448)Online publication date: 3-Nov-2014
  • (2013)Web browsing behavior analysis and interactive hypervideoACM Transactions on the Web10.1145/2529995.25299967:4(1-28)Online publication date: 1-Nov-2013

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Published In

cover image ACM Other conferences
WWW '12 Companion: Proceedings of the 21st International Conference on World Wide Web
April 2012
1250 pages
ISBN:9781450312301
DOI:10.1145/2187980
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

Sponsors

  • Univ. de Lyon: Universite de Lyon

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 16 April 2012

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Author Tags

  1. information visualization
  2. interactive analysis
  3. remote tracking
  4. user interaction
  5. video synthesis

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  • Demonstration

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WWW 2012
Sponsor:
  • Univ. de Lyon
WWW 2012: 21st World Wide Web Conference 2012
April 16 - 20, 2012
Lyon, France

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Overall Acceptance Rate 1,899 of 8,196 submissions, 23%

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Cited By

View all
  • (2014)Understanding Within-Content Engagement through Pattern Analysis of Mouse GesturesProceedings of the 23rd ACM International Conference on Conference on Information and Knowledge Management10.1145/2661829.2661909(1439-1448)Online publication date: 3-Nov-2014
  • (2013)Web browsing behavior analysis and interactive hypervideoACM Transactions on the Web10.1145/2529995.25299967:4(1-28)Online publication date: 1-Nov-2013

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