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Incorporating seasonal time series analysis with search behavior information in sales forecasting

Published: 16 April 2012 Publication History

Abstract

We consider the problem of predicting monthly auto sales in mainland China. First, we design an algorithm using click-through and query reformulation information to cluster related queries and count their frequencies on monthly-basis. By introducing Exponentially Weighted Moving Averages (EWMA) model, we measure the seasonal impact on the sales trend. Two features are combined using linear regression. The experiment shows that our model is effective with high accuracy and outperforms conventional forecasting models.1

References

[1]
H. Choi and H. Varian. Predicting the present with google trends. Technical report, Google Inc., 2009.
[2]
E. Sadikov, J. Madhavan, L. Wang, and A. Halevy. Clustering query refinements by user intent. In Proceedings of the 19th World Wide Web Conference, 2010.
[3]
Peter R. Winters. Forecasting sales by exponentially weighted moving averages. Management Science, Vol.6(No.3):pp. 324--342, April 1960.

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  • (2023)A Novel Method for Exploring the Store Sales Forecasting using Fuzzy Pruning LS-SVM Approach2023 2nd International Conference on Edge Computing and Applications (ICECAA)10.1109/ICECAA58104.2023.10212292(537-543)Online publication date: 19-Jul-2023
  • (2023)Do Partisans Make Different Investment Decisions When Their Party is in Power?Political Behavior10.1007/s11109-023-09883-w46:3(1535-1561)Online publication date: 17-Jul-2023
  • (2023)Sales Demand Forecasting for Retail Marketing Using XGBoost AlgorithmIntelligent and Soft Computing Systems for Green Energy10.1002/9781394167524.ch9(127-140)Online publication date: 11-May-2023
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  1. Incorporating seasonal time series analysis with search behavior information in sales forecasting

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    Published In

    cover image ACM Other conferences
    WWW '12 Companion: Proceedings of the 21st International Conference on World Wide Web
    April 2012
    1250 pages
    ISBN:9781450312301
    DOI:10.1145/2187980

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    • Univ. de Lyon: Universite de Lyon

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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 16 April 2012

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    Author Tags

    1. sales forecasting
    2. search log mining
    3. time series analysis

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    WWW 2012
    Sponsor:
    • Univ. de Lyon
    WWW 2012: 21st World Wide Web Conference 2012
    April 16 - 20, 2012
    Lyon, France

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    Overall Acceptance Rate 1,899 of 8,196 submissions, 23%

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    View all
    • (2023)A Novel Method for Exploring the Store Sales Forecasting using Fuzzy Pruning LS-SVM Approach2023 2nd International Conference on Edge Computing and Applications (ICECAA)10.1109/ICECAA58104.2023.10212292(537-543)Online publication date: 19-Jul-2023
    • (2023)Do Partisans Make Different Investment Decisions When Their Party is in Power?Political Behavior10.1007/s11109-023-09883-w46:3(1535-1561)Online publication date: 17-Jul-2023
    • (2023)Sales Demand Forecasting for Retail Marketing Using XGBoost AlgorithmIntelligent and Soft Computing Systems for Green Energy10.1002/9781394167524.ch9(127-140)Online publication date: 11-May-2023
    • (2020)Effective Demand Forecasting Model Using Business Intelligence Empowered With Machine LearningIEEE Access10.1109/ACCESS.2020.30037908(116013-116023)Online publication date: 2020
    • (2019)Benchmarking of Regression Algorithms and Time Series Analysis Techniques for Sales ForecastingBalkan Journal of Electrical and Computer Engineering10.17694/bajece.494920(20-26)Online publication date: 31-Jan-2019
    • (2017)Multi-Source Learning for Sales Prediction2017 Conference on Technologies and Applications of Artificial Intelligence (TAAI)10.1109/TAAI.2017.38(148-153)Online publication date: Dec-2017

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