skip to main content
10.1145/2212776.2212842acmconferencesArticle/Chapter ViewAbstractPublication PageschiConference Proceedingsconference-collections
extended-abstract

A room with a view: understanding users' stages in picking a hotel online

Published: 05 May 2012 Publication History

Abstract

We describe how we built a model for user decision-making during local search tasks, specifically hotels. We differentiate between affective and functional needs and identify the following stages and related information needs: 0. Lay of the land; 1. Generating options; 2. Scanning for attractors and detractors; 3. Due diligence. We contrast this framework with existing consumer decision-making models. We close by describing how this model influenced the development of the recently launched experiment, Google Hotel Finder.

References

[1]
Court, D., Elzinga, D., Mulder, S., Vetvik, O. J., The Consumer Decision Journey, McKinsey Quarterly (2009). http://goo.gl/nWWYT
[2]
Google Insights for Search. Relative Query Volume for 'hotel', 'restaurant', 'shop', 'gas', 'bar' in the US in 2010. http://goo.gl/el2Qe (Retrieved on 26 Sep 2011).
[3]
Kotler, K. & Keller, K. L., Marketing Management, 14th edition, Prentice Hall, Boston, MA, US (2009).
[4]
PhocusWright, European Consumer Travel Report (2010). http://goo.gl/AJ8Fg.
[5]
Underhill, P., Why We Buy: The Science of Shopping, Simon & Schuster, New York, NY, US (2000).

Cited By

View all
  • (2024)The hidden gems in online reviews: unraveling how the expressions of affective needs impact review usefulnessJournal of Hospitality Marketing & Management10.1080/19368623.2024.2413189(1-23)Online publication date: 14-Oct-2024
  • (2022)A three-tiered semi supervised MTL mechanism and its application in dating appsNeural Computing and Applications10.1007/s00521-022-08081-9Online publication date: 8-Dec-2022
  • (2017)Stranger Searching in a Strange LandProceedings of the 2017 CHI Conference on Human Factors in Computing Systems10.1145/3025453.3025705(1726-1730)Online publication date: 2-May-2017

Index Terms

  1. A room with a view: understanding users' stages in picking a hotel online

    Recommendations

    Comments

    Information & Contributors

    Information

    Published In

    cover image ACM Conferences
    CHI EA '12: CHI '12 Extended Abstracts on Human Factors in Computing Systems
    May 2012
    2864 pages
    ISBN:9781450310161
    DOI:10.1145/2212776

    Sponsors

    Publisher

    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 05 May 2012

    Permissions

    Request permissions for this article.

    Check for updates

    Author Tags

    1. consumer decision-making
    2. local search
    3. online search

    Qualifiers

    • Extended-abstract

    Conference

    CHI '12
    Sponsor:

    Acceptance Rates

    Overall Acceptance Rate 6,164 of 23,696 submissions, 26%

    Upcoming Conference

    CHI 2025
    ACM CHI Conference on Human Factors in Computing Systems
    April 26 - May 1, 2025
    Yokohama , Japan

    Contributors

    Other Metrics

    Bibliometrics & Citations

    Bibliometrics

    Article Metrics

    • Downloads (Last 12 months)1
    • Downloads (Last 6 weeks)1
    Reflects downloads up to 17 Jan 2025

    Other Metrics

    Citations

    Cited By

    View all
    • (2024)The hidden gems in online reviews: unraveling how the expressions of affective needs impact review usefulnessJournal of Hospitality Marketing & Management10.1080/19368623.2024.2413189(1-23)Online publication date: 14-Oct-2024
    • (2022)A three-tiered semi supervised MTL mechanism and its application in dating appsNeural Computing and Applications10.1007/s00521-022-08081-9Online publication date: 8-Dec-2022
    • (2017)Stranger Searching in a Strange LandProceedings of the 2017 CHI Conference on Human Factors in Computing Systems10.1145/3025453.3025705(1726-1730)Online publication date: 2-May-2017
    • (2015)Understanding Requirements of Place in Local SearchProceedings of the 33rd Annual ACM Conference Extended Abstracts on Human Factors in Computing Systems10.1145/2702613.2732871(1857-1862)Online publication date: 18-Apr-2015

    View Options

    Login options

    View options

    PDF

    View or Download as a PDF file.

    PDF

    eReader

    View online with eReader.

    eReader

    Media

    Figures

    Other

    Tables

    Share

    Share

    Share this Publication link

    Share on social media