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Evaluation of the uses and benefits of a social business platform

Published: 05 May 2012 Publication History

Abstract

We evaluated an integrated social software platform, called Handshake, to determine individuals' usage patterns and characterize Handshake's business value. Our multi-step investigation included conducting 63 in-depth interviews, analyzing log data from 4600+ users, and administering an online survey. We found that both the level and type of participation affects whether users experience value. Active participants, for example, say that Handshake supports collaboration, strengthens social connections, fosters awareness of connections' activities, and facilitates knowledge management. This case study captures an early snapshot of behavior that we anticipate will change and grow over time.

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    cover image ACM Conferences
    CHI EA '12: CHI '12 Extended Abstracts on Human Factors in Computing Systems
    May 2012
    2864 pages
    ISBN:9781450310161
    DOI:10.1145/2212776
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    Published: 05 May 2012

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    Author Tags

    1. enterprise 2.0
    2. social business software
    3. social media
    4. social software

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    • (2022)User Experience Research in the Work Context: Maps, Gaps and AgendaProceedings of the ACM on Human-Computer Interaction10.1145/35129796:CSCW1(1-28)Online publication date: 7-Apr-2022
    • (2019)A Research Literature Study of Enterprise SocialMedia Platforms in OrganizationsBeta10.18261/issn.1504-3134-2019-01-0633:1(84-112)Online publication date: 7-May-2019
    • (2018)Growth in Social Network Connectedness among Different Roles in Organizational CrowdfundingProceedings of the 2018 ACM International Conference on Supporting Group Work10.1145/3148330.3148335(22-26)Online publication date: 7-Jan-2018
    • (2018)Drift of a Corporate Social Media: The Design and Outcomes of a Longitudinal StudyOrganizing for the Digital World10.1007/978-3-319-90503-7_15(189-201)Online publication date: 21-Aug-2018
    • (2017)Social Media and Their Affordances for Organizing: A Review and Agenda for ResearchAcademy of Management Annals10.5465/annals.2015.014411:1(150-188)Online publication date: Jan-2017
    • (2017)The Challenge of Enterprise Social Networking (Non-)Use at WorkProceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing10.1145/2998181.2998309(978-994)Online publication date: 25-Feb-2017
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    • (2016)Exploring use and benefit of corporate social softwareJournal of Systems and Information Technology10.1108/JSIT-03-2016-002118:3(277-296)Online publication date: 8-Aug-2016
    • (2016)The Persuasive Effect of Social Network Feedback on Mediated Communication: A Case Study in a Real OrganizationCyberpsychology, Behavior, and Social Networking10.1089/cyber.2015.023319:3(193-201)Online publication date: Mar-2016
    • (2016)Internal Crowdsourcing: Conceptual Framework, Structured Review, and Research AgendaJournal of Information Technology10.1057/jit.2016.1431:2(166-184)Online publication date: 1-Jun-2016
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