Martin Knobel
Marc Hassenzahl
Melanie Lamara
ABSTRACT
Contemporary car design must not only focus on technology supporting the driver and the driving task: it needs to create positive experiences for drivers and passengers alike. This case study, the Clique Trip, is an example of designing a positive social (i.e. relatedness) experience in the automotive context, addressing the analysis, the design, and the evaluation of the experience. The Clique Trip experience creates a feeling of closeness and relatedness among friends when being in a "motorcade". It is derived from experience reports, implemented in the car and evaluated on the road. Qualitative and quantitative results revealed its capability to create the targeted social experience.
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Index Terms
- Clique Trip: feeling related in different cars
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