ABSTRACT
It has been well debated if user centred design, UCD, can actually lead to innovation. This paper discusses the case of sustainable innovation, specifically addressing the development of solutions to influence users' resource consumption behaviour. The approach presented, suggests how knowledge on user actions and habits in a resource consumption situation can be used in the product development process in combination with systematised behavioural intervention strategies to facilitate the creation of innovative solutions aiming to motivate resource efficient everyday actions.
The Design for Sustainable Consumption Behaviour-approach, defined through a combination of UCD-methodology, studies of user consumption behaviour and categorised behavioural intervention strategies, explores how systematised knowledge within the domains can be applicable in an industry context to stimulate innovative solutions supporting actions for a decreased consumption of resources. The DSCB-approach can be regarded as an exploratory tool, which has the potential to help companies to integrate a behavioural perspective within their existing product development processes by providing guidance and an overview of available intervention strategies. To illustrate the use of the approach and conduct a first evaluation of the applicability, this paper reports on an explanatory case study carried out at IKEA of Sweden. The innovative results and outcomes of the case study suggest that the approach has potential to bring forth sustainable innovations. However, the presented approach should be developed further and tested through additional research before further conclusions can be drawn.
- Abrahamse, W. et al. 2007. The effect of tailored information, goal-setting and tailored feedback on household energy use, energy related behaviors, and behavioral antecedents. Journal of Environmental Psychology. Vol. 27, No. 4, 265--276.Google ScholarCross Ref
- Berry, M. A. and Rondinelli, D. A. 1998. Proactive corporate environmental management: a new industrial revolution. Academy of Management Executive, Vol. 12, No. 2, 38--49.Google Scholar
- Cialdini, R. 2007. Influence: the psychology of persuasion. Rev ed. New York: HarperBusiness.Google Scholar
- Darby, S. 2000. Making it obvious: designing feedback into energy consumption. Proceedings of the 2nd International Conference on Energy Efficiency in Household Appliances and Lighting. Italian Association of Energy Economists/EC-SAVE programme.Google Scholar
- Designing-in sustainable behavior: a nudge in the right direction (2008) Strategic Direction, 24, (11), 30--32. DOI=http://www.emeraldinsight.com/journals.htm?articleid=1747902&show=abstractGoogle Scholar
- Dwyer, W. et al. 1993. Critical review of behavioral interventions to preserve the environment: Research since 1980. Environment and Behavior. Vol. 25, No. 3, 275--321.Google ScholarCross Ref
- Flach, J. M. and Dominquez, E. O. 1995. Use-centered design: Integrating the user, instrument, and goal. Ergonomics in Design. Vol. 3, No. 3, 19--24.Google ScholarCross Ref
- Flyvbjerg, B. 2004. Five misunderstandings about case-study research. In Qualitative Research Practice. 2004 Seale, C., Gobo, G., Gubrium, J. F., and Silverman, D. Eds. London and Thousand Oaks, CA: Sage. 420--434.Google Scholar
- Fogg, B. J. Creating Persuasive Technologies: An Eight-Step Design Process. Retrieved 2011-02-04 from: http://bjfogg.com/design_files/page8_1.pdf. Google ScholarDigital Library
- Fogg, B. J. 2003. Persuasive technology: using computers to change what we think and do. San Francisco, CA: Morgan Kaufmann. Google ScholarDigital Library
- Gram-Hanssen, K. 2007. Consuming technologies -- developing routines. Journal of Cleaner Production. Vol 16, No. 11, 1181--1189.Google ScholarCross Ref
- Jelsma, J. and Knot, M. 2002. Designing environmentally efficient services; a 'script' approach. The Journal of Sustainable Product Design 2, 119--130.Google ScholarCross Ref
- Lilley, D. 2009. Design for sustainable behaviour: strategies and perceptions. Design Studies. Vol. 30, No. 6, 704--720. DOI=http://dx.doi.org/10.1016/j.destud.2009.05.001Google ScholarCross Ref
- Lilley, D., Lofthouse, V., and Bhamra, T. 2005. Towards instinctive sustainable product use. Presented at: 2nd International Conference: Sustainability Creating the Culture, Aberdeen.Google Scholar
- Lockton, D., Harrison, D., and Stanton, N. A. 2010. The Design with Intent Method: a design tool for influencing user behaviour. Applied Ergonomics. Vol. 41, No. 3, 382--392. DOI=http://dx.doi.org/10.1016/j.apergo.2009.09.001Google ScholarCross Ref
- Lockton, D., Harrison, D. J., and Stanton, 2008. Making the user more efficient: Design for sustainable behaviour. International Journal of Sustainable Engineering. Vol.1 No. 1, 3--8. DOI=http://dx.doi.org/10.1080/19397030802131068Google ScholarCross Ref
- Michalko, M. 1991. Thinkertoys-a handbook of creative-thinking ideas. Berkeley: Ten speed Press.Google Scholar
- Nidumolu, R., Prahalad, C. K., and Rangaswami, M. R. 2009. Why Sustainability Is Now the Key Driver of Innovation. Harvard Business Review. Vol. 87, No. 9, 57--64.Google Scholar
- Norman, D. A. 1988. The psychology of everyday things. New York: Basic Books.Google Scholar
- Norman, D. A. and Draper, S. W. 1986. User-Centered System Design: New Perspectives on Human-Computer Interaction. Lawrence Earlbaum Associates, Hillsdale, NJ. Google ScholarDigital Library
- Rodriguez, E., and Boks, C. 2005. How design of products affects user behaviour and vice versa: the environmental implications. In Ecodesign 2005: Fourth International Symposium on Environmentally Conscious Design and Inverse Manufacturing.Google Scholar
- Tang, T. and Bhamra, T. A. 2009. Understanding Consumer Behaviour to Reduce Environmental Impacts through Sustainable Product Design. In: Undisciplined! Design Research Society Conference 2008, Sheffield Hallam University, Sheffield, UK, 16--19 July 2008.Google Scholar
- Verganti, R. 2009. Design Driven Innovation -- Changing the Rules of Competition by Radically Innovating what Things Mean. Boston, MA: Harvard Business PressGoogle Scholar
- Wever, R., van Kuijk, J., and Boks, C. 2008. User-centred design for sustainable behaviour. International Journal of Sustainable Engineering. Vol. 1, No. 1, 9--20.Google ScholarCross Ref
Index Terms
- Design for sustainable consumption behaviour: systematising the use of behavioural intervention strategies
Recommendations
IdleWars: An Evaluation of a Pervasive Game to Promote Sustainable Behaviour in the Workplace
Entertainment Computing - ICEC 2015AbstractEnergy reduction is one of the main challenges that countries around the world currently face, and there is potential to contribute to this by raising awareness towards sustainability in the workplace. We introduce IdleWars, a pervasive game ...
mHealth intervention design: creating mHealth interventions for behaviour change
OzCHI '16: Proceedings of the 28th Australian Conference on Computer-Human InteractionMobile health (mHealth) behavioural interventions have increasingly recognised the importance of integrating evidence supported behaviour change techniques and user centred design feedback. This paper presents a mHealth intervention design process that ...
The Innovative Behaviour of Software Engineers: Findings from a Pilot Case Study
ESEM '16: Proceedings of the 10th ACM/IEEE International Symposium on Empirical Software Engineering and MeasurementContext: In the workplace, some individuals engage in the voluntary and intentional generation, promotion, and realization of new ideas for the benefit of individual performance, group effectiveness, or the organization. The literature classifies this ...
Comments