Daniel Alenquer
ABSTRACT
Developing strategies to create products that can offer recognizable benefits for consumers has always been the core of the consumer electronics industry -- if not the core of most businesses in modern economies. When markets are saturated with similar technically undifferentiated products, competitive advantage comes from the ability to design pleasurable experiences around products and services.
If the Design Research community is aiming at designing more pleasurable products and interfaces, isn't it true that the process of designing such solutions should be more enjoyable too?
With that question in mind our Design Research teams started exploring alternative ways of engaging participants into more pleasurable design methodologies. During these activities we engaged internal Product and Interaction Designers, as well as external participants that who have no affiliation with the Personal Computer industry.
What we found out is that one particular tool engaged equally internal and external participants, and made the process more enjoyable. We also realized that the results obtained from these sessions were more focused on participants' ability to imagine and propose pleasurable design solutions.
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Index Terms
- Board game brainstorm: pleasurable design solutions originate from pleasurable design process
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