Integrated content marketing
Pages 301 - 302
Abstract
idio is a technology startup that works with major brands in both the UK and the US to drive Customer Centricity through Content Marketing. idio's full-stack platform fuses Natural Language Processing, Data Mining, Web Analytics and Recommendation Engines at scale.
References
[1]
Guinness 1759. http://1759.guinness.com.
[2]
The media briefing. http://themediabriefing.com.
[3]
J. Sebor. Crm gets serious. http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/CRM-Gets-Serious-46971.aspx, February 2008.
Index Terms
- Integrated content marketing
Recommendations
Content is king – But who is the king of kings? The effect of content marketing, sponsored content & user-generated content on brand responses
AbstractDespite a growing focus on content marketing as a modern marketing tool, research on it is sparse. Missing completely is a comparison of content marketing with other forms of content, namely sponsored and user-generated content, ...
Highlights- Different content types lead to differences in brand attitude.
- Conceptual and ...
Feature-based recommendations for one-to-one marketing
Most recommendation systems face challenges from products that change with time, such as popular or seasonal products, since traditional market basket analysis or collaborative filtering analysis are unable to recommend new products to customers due to ...
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Information & Contributors
Information
Published In
September 2012
376 pages
ISBN:9781450312707
DOI:10.1145/2365952
- General Chairs:
- Pádraig Cunningham,
- Neil Hurley,
- Program Chairs:
- Ido Guy,
- Sarabjot Singh Anand
Copyright © 2012 Copyright is held by the owner/author(s).
Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.
Sponsors
In-Cooperation
- SIGWEB: ACM Special Interest Group on Hypertext, Hypermedia, and Web
- SIGAI: ACM Special Interest Group on Artificial Intelligence
- SIGKDD: ACM Special Interest Group on Knowledge Discovery in Data
- SIGIR: ACM Special Interest Group on Information Retrieval
- SIGecom: Special Interest Group on Economics and Computation
Publisher
Association for Computing Machinery
New York, NY, United States
Publication History
Published: 09 September 2012
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Author Tags
Qualifiers
- Demonstration
Conference
RecSys '12
Sponsor:
Acceptance Rates
RecSys '12 Paper Acceptance Rate 24 of 119 submissions, 20%;
Overall Acceptance Rate 254 of 1,295 submissions, 20%
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