research-article

Transforming social networking from a service to a platform: a case study of ad-hoc social networking

Authors:

Vedran Podobnik,

Ignac LovrekAuthors Info & Claims

ICEC '11: Proceedings of the 13th International Conference on Electronic Commerce

Article No.: 8, Pages 1 - 10

https://doi.org/10.1145/2378104.2378112

Published: 03 August 2011 Publication History

Abstract

In this paper we discuss how a synergy of fundamental concepts standing behind the Facebook (i.e., social networking) and the iPhone (i.e., mobile and pervasive platform) can generate a sustainable business model for the ICT industry. Namely, we will show that a transformation of social networking from a service to a mobile and pervasive platform can produce multiple benefits for both social network service providers as well communication operators/smartphone manufacturers, while provisioning end-users an added value. Additionally, we will demonstrate our proposal through a case study presenting ad-hoc social networking, a platform for managing ad-hoc social relationships (i.e., set up by (mobile) users located in a limited geographical area during a certain period in time).

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Cited By

Pticek MPodobnik VJezic G(2019)Beyond the Internet of ThingsInternational Journal of Distributed Sensor Networks10.1155/2016/81784172016(7)Online publication date: 24-Nov-2019
https://dl.acm.org/doi/10.1155/2016/8178417
Ciocan MDobre CCristea VMavromoustakis CMastorakis G(2015)Analysis of Vehicular Storage and Dissemination Services Based on Floating ContentMobile Networks and Management10.1007/978-3-319-16292-8_28(387-400)Online publication date: 28-Feb-2015
https://doi.org/10.1007/978-3-319-16292-8_28

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Transforming social networking from a service to a platform: a case study of ad-hoc social networking

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ICEC '11: Proceedings of the 13th International Conference on Electronic Commerce

August 2011

261 pages

ISBN:9781450314282

DOI:10.1145/2378104

Copyright © 2011 ACM.

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Published: 03 August 2011

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ICEC '11: 13th International Conference on Electronic Commerce

August 3 - 5, 2011

Liverpool, United Kingdom

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Cited By

Pticek MPodobnik VJezic G(2019)Beyond the Internet of ThingsInternational Journal of Distributed Sensor Networks10.1155/2016/81784172016(7)Online publication date: 24-Nov-2019
https://dl.acm.org/doi/10.1155/2016/8178417
Ciocan MDobre CCristea VMavromoustakis CMastorakis G(2015)Analysis of Vehicular Storage and Dissemination Services Based on Floating ContentMobile Networks and Management10.1007/978-3-319-16292-8_28(387-400)Online publication date: 28-Feb-2015
https://doi.org/10.1007/978-3-319-16292-8_28

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