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Subliminal perception in cars

Published: 30 November 2011 Publication History

Abstract

Following laws and provisions passed on the national and international level, the most relevant goal of future vehicular interfaces is to increase road safety. To alleviate the cognitive load associated with the interaction with the variety of emerging information and assistance systems in the car (and to increase driving performance as well), subliminal persuasion is assumed to be a promising technique to reduce the amount of information the driver must store and recall. Subliminal cues could be provided across appropriate sensory modalities, according to the specific nature of the current task, and corresponding to drivers' cognitive abilities.
The central objective of this workshop is to provoke a lively debate on the adequacy of information provided below active awareness and to discuss how to resolve potential problems in this highly risky research field. This approach exhibits exciting challenges, which can -- once fully understood -- impact on society at large, making significant contributions toward a more natural, convenient, and even relaxing future style of driving. Therefore, and to further strengthen significance of results, the workshop is directed at researchers from a range of disciplines, such as engineering, neuroscience, computer science, and psychophysiology.

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Cited By

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  • (2012)A systematic approach to using music for mitigating affective effects on driving performance and safetyProceedings of the 2012 ACM Conference on Ubiquitous Computing10.1145/2370216.2370455(1127-1132)Online publication date: 5-Sep-2012
  • (2012)Methodical approaches to prove the effects of subliminal perception in ubiquitous computing environmentsProceedings of the 2012 ACM Conference on Ubiquitous Computing10.1145/2370216.2370453(1120-1121)Online publication date: 5-Sep-2012

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AutomotiveUI '11: Proceedings of the 3rd International Conference on Automotive User Interfaces and Interactive Vehicular Applications
November 2011
190 pages
ISBN:9781450312318
DOI:10.1145/2381416

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  • ICT&S: ICT&S Center, University of Salzburg

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 30 November 2011

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View all
  • (2012)A systematic approach to using music for mitigating affective effects on driving performance and safetyProceedings of the 2012 ACM Conference on Ubiquitous Computing10.1145/2370216.2370455(1127-1132)Online publication date: 5-Sep-2012
  • (2012)Methodical approaches to prove the effects of subliminal perception in ubiquitous computing environmentsProceedings of the 2012 ACM Conference on Ubiquitous Computing10.1145/2370216.2370453(1120-1121)Online publication date: 5-Sep-2012

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