Efraim Turban
ABSTRACT
Social commerce is spreading rapidly around the globe creating new and improved business models for conducting e-commerce. As an integration of social media marketing, Web 2.0 and e-commerce it is being viewed differently by different people and companies. In this paper we look at social commerce through e-commerce lens: namely as the delivery of e-commerce activities in social networks and by social software tools. Specifically, we identify those areas of e-commerce which are impacted by social commerce. The papers also identify the major issues related to adoption and use of the technology. Finally, we suggest some research issues related to social commerce.
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