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Cross-cultural differences in the use of in-vehicle technologies and vehicle area network services: Austria, USA, and South Korea

Published: 17 October 2012 Publication History

Abstract

Vehicle area network (VAN) communications and related services are getting more pervasive [1]. However, even though user-centered design has been emphasized, VAN services have often been developed through a technology-driven approach. This paper presents cross-cultural survey results on VAN services in three different countries: Austria, USA, and South Korea. The current research compared the state-of-the-art of drivers' current in-vehicle technology use and investigated their needs and wants for plausible new services in the near future. Further, we validated our next generation in-vehicle interface concepts stemming from our previous participatory design process [2]. Results showed clear differences between Austrians vs. Americans and Koreans. Even though Koreans and Americans in our survey were older than Austrians, they seemed more open-minded to VAN services (e.g., social networks in car, V2V services, in-vehicle agent, etc) in general and rated them more positively. Through these cross-cultural needs analyses of end users, designers and practitioners are expected to gain insights into developing a standardized service across cultures as well as culturally tuned in-vehicle interfaces. Moreover, we hope that this initial international collaboration can serve as a good test bed for future research and hope to expand our consortium with more colleagues in the AutomotiveUI community for further cross-cultural studies.

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Jeon, M., Schuett, J., Yim, J.-B., Raman, P. and Walker, B. N. ENGIN (Exploring Next Generation IN-vehicle INterfaces): Drawing a new conceptual framework through iterative participatory processes. Adjunct Proceedings of the 3rd International Conference on Automotive User Interfaces and Vehicular Applications (AutomotiveUI'11) (2011).
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        cover image ACM Other conferences
        AutomotiveUI '12: Proceedings of the 4th International Conference on Automotive User Interfaces and Interactive Vehicular Applications
        October 2012
        280 pages
        ISBN:9781450317511
        DOI:10.1145/2390256
        Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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        Published: 17 October 2012

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        Author Tags

        1. VAN (vehicle area network)
        2. cross-cultural differences
        3. in-vehicle agents
        4. next generation in-vehicle interfaces
        5. social network services

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        • (2021)Designing for Trust and Well-being: Identifying Design Features of Highly Automated VehiclesExtended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems10.1145/3411763.3451656(1-7)Online publication date: 8-May-2021
        • (2021)Cross-Cultural Design in Consumer Vehicles to Improve Safety: A Systematic Literature ReviewHCI International 2021 - Late Breaking Papers: Design and User Experience10.1007/978-3-030-90238-4_38(539-553)Online publication date: 20-Nov-2021
        • (2020)Naturalistic driving study for Automated Driver Assistance Systems (ADAS) evaluation in the Chinese, Swedish and American markets.Procedia CIRP10.1016/j.procir.2020.04.10893(1286-1291)Online publication date: 2020
        • (2020)Cultural Differences-Induced Mistakes in Driving Behaviour: An Opportunity to Improve Traffic Policy and InfrastructureMistakes, Errors and Failures across Cultures10.1007/978-3-030-35574-6_32(605-619)Online publication date: 15-Mar-2020
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        • (2019)Affective AssistantsExtended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems10.1145/3290607.3313051(1-6)Online publication date: 2-May-2019
        • (2018)An International Survey on Automated and Electric Vehicles: Austria, Germany, South Korea, and USADigital Human Modeling. Applications in Health, Safety, Ergonomics, and Risk Management10.1007/978-3-319-91397-1_47(579-587)Online publication date: 30-May-2018
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