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What influences users' decisions to take apps into use?: a framework for evaluating persuasive and engaging design in mobile Apps for well-being

Authors:

Ting-Ray Chang,

Eija Kaasinen,

Kirsikka KaipainenAuthors Info & Claims

MUM '12: Proceedings of the 11th International Conference on Mobile and Ubiquitous Multimedia

Article No.: 2, Pages 1 - 10

https://doi.org/10.1145/2406367.2406370

Published: 04 December 2012 Publication History

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Abstract

Personal well-being is influenced by small daily decisions such as what or when to eat or whether to go jogging. The health consequences of these decisions accumulate over time. Mobile applications can be designed to support people in everyday decisions and thus help to improve well-being real-time. In this paper we propose a framework to study the influential factors for users to download and use applications from the wide selection currently available in App stores. The framework includes attractiveness, value, ease-of-use, trust, social support, diffusiveness, as well as fun and excitement. We illustrated how the framework works in practise by applying it to an online survey to assess 12 mobile Apps for well-being. The results showed that these influential factors did match the decisions on users' attitudes toward taking Apps into use. User feedback explained how people assessed the influential factors before actually using the applications.

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Index Terms

What influences users' decisions to take apps into use?: a framework for evaluating persuasive and engaging design in mobile Apps for well-being
1. Human-centered computing

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MUM '12: Proceedings of the 11th International Conference on Mobile and Ubiquitous Multimedia

December 2012

383 pages

ISBN:9781450318150

DOI:10.1145/2406367

General Chair:
Enrico Rukzio
Ulm University, Germany

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

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Published: 04 December 2012

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MUM '12: 11th International Conference on Mobile and Ubiquitous Multimedia

December 4 - 6, 2012

Ulm, Germany

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Mobile Sensing and Engagement Features in Arabic Mental Well-Being Apps: Systematic Search and Analysis

The attitudes, impact, and learning needs of older adults using apps on touchscreen mobile devices

Persuasive design-related motivators, ability factors and prompts in early childhood apps: A content analysis

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