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Using early view patterns to predict the popularity of youtube videos

Published:04 February 2013Publication History

ABSTRACT

Predicting Web content popularity is an important task for supporting the design and evaluation of a wide range of systems, from targeted advertising to effective search and recommendation services. We here present two simple models for predicting the future popularity of Web content based on historical information given by early popularity measures. Our approach is validated on datasets consisting of videos from the widely used YouTube video-sharing portal. Our experimental results show that, compared to a state-of-the-art baseline model, our proposed models lead to significant decreases in relative squared errors, reaching up to 20% reduction on average, and larger reductions (of up to 71%) for videos that experience a high peak in popularity in their early days followed by a sharp decrease in popularity.

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            cover image ACM Conferences
            WSDM '13: Proceedings of the sixth ACM international conference on Web search and data mining
            February 2013
            816 pages
            ISBN:9781450318693
            DOI:10.1145/2433396

            Copyright © 2013 ACM

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            New York, NY, United States

            Publication History

            • Published: 4 February 2013

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