Shiwei Cheng
ABSTRACT
We record the customers' eye-tracking data during online shopping, and then visualize collected eye gaze data for other customers as social recommendations. According to a 10-subject pilot study, our Third Eye prototype can help users improve their decision making experiences.
- Duchowski, A. T., Price, M. M., Meyer, M., and Orero, P. Aggregate gaze visualization with real-time heatmaps. In Proc. ETRA 2012, ACM Press (2012), 13--20. Google Scholar
Digital Library
- Heer, J. and Shneiderman, B. Interactive dynamics for visual analysis. Commun. ACM 55, 4 (2012), 45--54. Google ScholarDigital Library
Index Terms
- "Third eye": designing eye gaze visualizations for online shopping social recommendations
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