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"Third eye": designing eye gaze visualizations for online shopping social recommendations

Published: 23 February 2013 Publication History

Abstract

We record the customers' eye-tracking data during online shopping, and then visualize collected eye gaze data for other customers as social recommendations. According to a 10-subject pilot study, our Third Eye prototype can help users improve their decision making experiences.

References

[1]
Duchowski, A. T., Price, M. M., Meyer, M., and Orero, P. Aggregate gaze visualization with real-time heatmaps. In Proc. ETRA 2012, ACM Press (2012), 13--20.
[2]
Heer, J. and Shneiderman, B. Interactive dynamics for visual analysis. Commun. ACM 55, 4 (2012), 45--54.

Cited By

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  • (2017)iTraceVis: Visualizing Eye Movement Data Within Eclipse2017 IEEE Working Conference on Software Visualization (VISSOFT)10.1109/VISSOFT.2017.30(22-32)Online publication date: Sep-2017
  • (2016)Quantified UXProceedings of the 9th Nordic Conference on Human-Computer Interaction10.1145/2971485.2971501(1-10)Online publication date: 23-Oct-2016
  • (2015)Social Eye TrackingProceedings of the 18th ACM Conference on Computer Supported Cooperative Work & Social Computing10.1145/2675133.2675249(454-463)Online publication date: 28-Feb-2015

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  1. "Third eye": designing eye gaze visualizations for online shopping social recommendations

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    cover image ACM Conferences
    CSCW '13: Proceedings of the 2013 conference on Computer supported cooperative work companion
    February 2013
    356 pages
    ISBN:9781450313322
    DOI:10.1145/2441955

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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 23 February 2013

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    Author Tags

    1. eye tracking
    2. gaze data
    3. gaze tracking
    4. interaction design
    5. social recommendation
    6. visualization

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    CSCW '13
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    CSCW '13: Computer Supported Cooperative Work
    February 23 - 27, 2013
    Texas, San Antonio, USA

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    Overall Acceptance Rate 2,235 of 8,521 submissions, 26%

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    Cited By

    View all
    • (2017)iTraceVis: Visualizing Eye Movement Data Within Eclipse2017 IEEE Working Conference on Software Visualization (VISSOFT)10.1109/VISSOFT.2017.30(22-32)Online publication date: Sep-2017
    • (2016)Quantified UXProceedings of the 9th Nordic Conference on Human-Computer Interaction10.1145/2971485.2971501(1-10)Online publication date: 23-Oct-2016
    • (2015)Social Eye TrackingProceedings of the 18th ACM Conference on Computer Supported Cooperative Work & Social Computing10.1145/2675133.2675249(454-463)Online publication date: 28-Feb-2015

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