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Why ask why?: considering motivation in visualization evaluation

Published:14 October 2012Publication History

ABSTRACT

My position is that improving evaluation for visualization requires more than developing more sophisticated evaluation methods. It also requires improving the efficacy of evaluations, which involves issues such as how evaluations are applied, reported, and assessed. Considering the motivations for evaluation in visualization offers a way to explore these issues, but it requires us to develop a vocabulary for discussion. This paper proposes some initial terminology for discussing the motivations of evaluation. Specifically, the scales of actionability and persuasiveness can provide a framework for understanding the motivations of evaluation, and how these relate to the interests of various stakeholders in visualizations. It can help keep issues such as audience, reporting and assessment in focus as evaluation expands to new methods.

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    • Published in

      cover image ACM Other conferences
      BELIV '12: Proceedings of the 2012 BELIV Workshop: Beyond Time and Errors - Novel Evaluation Methods for Visualization
      October 2012
      94 pages
      ISBN:9781450317917
      DOI:10.1145/2442576

      Copyright © 2012 ACM

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      Association for Computing Machinery

      New York, NY, United States

      Publication History

      • Published: 14 October 2012

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