research-article

Unpicking the privacy paradox: can structuration theory help to explain location-based privacy decisions?

Authors:

Aristea M. Zafeiropoulou,

David E. Millard,

Kieron O'HaraAuthors Info & Claims

WebSci '13: Proceedings of the 5th Annual ACM Web Science Conference

Pages 463 - 472

https://doi.org/10.1145/2464464.2464503

Published: 02 May 2013 Publication History

Abstract

Social Media and Web 2.0 tools have dramatically increased the amount of previously private data that users share on the Web; now with the advent of GPS-enabled smartphones users are also actively sharing their location data through a variety of applications and services. Existing research has explored people's privacy attitudes, and shown that the way people trade their personal data for services of value can be inconsistent with their stated privacy preferences (a phenomenon known as the privacy paradox). In this paper we present a study into privacy and location sharing, using quantitative analysis to show the presence of the paradox, and qualitative analysis in order to reveal the factors that lie behind it. Our analysis indicates that privacy decision-making can be seen as a process of structuration, in that people do not make location-sharing decisions as entirely free agents and are instead heavily influenced by contextual factors (external structures) during trade-off decisions. Collectively these decisions may themselves become new structures influencing future decisions. Our work has important consequences both for the understanding of how users arrive at privacy decisions, and also for the potential design of privacy systems.

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Cited By

Shim HPark J(2024)Typology of Intelligent Information Technology Usage Groups and Determinants of Private Information Provision Intention : Focusing on Latent Class Analysis of Digital CompetenceKorean Journal of Journalism & Communication Studies10.20879/kjjcs.2024.68.1.00368:1(78-120)Online publication date: 29-Feb-2024
https://doi.org/10.20879/kjjcs.2024.68.1.003
Ma YSew CSarsenbayeva ZKnibbe JGoncalves J(2024)Understanding Users' Perspectives on Location Privacy Management on iPhonesProceedings of the ACM on Human-Computer Interaction10.1145/36765298:MHCI(1-25)Online publication date: 24-Sep-2024
https://dl.acm.org/doi/10.1145/3676529
Liu YByrne KAly HGhaiumy Anaraky RKnijnenburg B(2024)Can Stress Put Digital Privacy at Risk? Evidence from a Controlled Experiment Examining the Impact of Acute Stress on Privacy Decisions on a Simulated Social Network SiteCyberpsychology, Behavior, and Social Networking10.1089/cyber.2023.0687Online publication date: 19-Jul-2024
https://doi.org/10.1089/cyber.2023.0687
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Unpicking the privacy paradox: can structuration theory help to explain location-based privacy decisions?

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Published In

cover image ACM Conferences

WebSci '13: Proceedings of the 5th Annual ACM Web Science Conference

May 2013

481 pages

ISBN:9781450318891

DOI:10.1145/2464464

Conference Chairs:
Hugh Davis
University of Southampton
,
Harry Halpin
World Wide Web Consortium
,
Alex Pentland,
Program Chairs:
Mark Bernstein,
Lada Adamic,
Harith Alani,
Alexandre Monnin,
Richard Rogers

Copyright © 2013 ACM.

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Published: 02 May 2013

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Cited By

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https://doi.org/10.20879/kjjcs.2024.68.1.003
Ma YSew CSarsenbayeva ZKnibbe JGoncalves J(2024)Understanding Users' Perspectives on Location Privacy Management on iPhonesProceedings of the ACM on Human-Computer Interaction10.1145/36765298:MHCI(1-25)Online publication date: 24-Sep-2024
https://dl.acm.org/doi/10.1145/3676529
Liu YByrne KAly HGhaiumy Anaraky RKnijnenburg B(2024)Can Stress Put Digital Privacy at Risk? Evidence from a Controlled Experiment Examining the Impact of Acute Stress on Privacy Decisions on a Simulated Social Network SiteCyberpsychology, Behavior, and Social Networking10.1089/cyber.2023.0687Online publication date: 19-Jul-2024
https://doi.org/10.1089/cyber.2023.0687
Zhang HMcKenzie G(2024)GEOPRIVACY KNOWLEDGE, ATTITUDES, AND BEHAVIORS in CONTEMPORARY CHINAGeographical Review10.1080/00167428.2024.2422873(1-25)Online publication date: 14-Nov-2024
https://doi.org/10.1080/00167428.2024.2422873
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Chhabra SMukherjee JN Agarwal M(2023)UNDERSTANDING PRIVACY PARADOX: AN EXPERIMENTAL APPROACH TO STUDY PRIVACY CONCERNS AND ACTUAL DISCLOSURE AMONG APP USERSJournal of Organizational Computing and Electronic Commerce10.1080/10919392.2023.225132833:3-4(97-116)Online publication date: 31-Aug-2023
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Hirschprung RKlein MMaimon O(2022)Harnessing Soft Logic to Represent the Privacy ParadoxInformatics10.3390/informatics90300549:3(54)Online publication date: 18-Jul-2022
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