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Design constraints in fashion store design processes

Published: 17 June 2013 Publication History

Abstract

This paper focuses on the process of retail store design; more specifically that of fashion stores. In contrast to most research on the topic of retail design, which has a consumer focus, this paper focuses on the design process from the perspective of the store designer. Based upon existing literature, the paper proposes a framework for understanding store design processes. The framework is investigated through three case studies of fashion store design projects. The paper demonstrates that the fashion store design process can be seen as a creative process, tightly restricted by constraints imposed by relevant stakeholders and the constraints between internal design variables. Furthermore, the paper provides insights into the nature of such constraints.

References

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Van Rompay, T. J. L., Tanja-Dijkstra, K., Verhoeven, J. W. M., and van Es, A. F. On store design and consumer motivation: spatial control and arousal in the retail context. Environment and Behavior 44, 6 (2012), 800--820.
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Davies, J., and Tilley, N. Interior design: using the management services approach in retail premises. Managing Services 48, 7 (2004), 10--13.
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Lin, I. Y. Evaluating a servicescape: the effect of cognition and emotion. International Journal of Hospitality Management 23, 2 (2004), 163--178.
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Chen, H. S., and Hsieh, T. The effect of atmosphere on customer perceptions and customer behavior responses in chain store supermarkets. African Journal of Business Management 5, 24 (2011), 54--66.
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Harris, L. C., and Ezeh, C. 2008. Servicescape and loyalty intentions: an empirical investigation. European Journal of Marketing 42, 3/4 (2011), 390--422.
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Joye, Y. Architectural lessons from environmental psychology: the case of biophilic architecture. Review of General Psychology 11, 4 (2007), 305--328.
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Berman, B., and Evans, J. R. Retail Management: A Strategic Approach (6th Ed.). Prentice-Hall, Inc., Englewood Cliffs, NJ, 1995.
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Turley, L. W., and Milliman, R. E. Atmospheric effects on shopping behavior: a review of the experimental evidence. Journal of Business Research 49, 2 (2000), 193--211.

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  1. Design constraints in fashion store design processes

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    cover image ACM Conferences
    C&C '13: Proceedings of the 9th ACM Conference on Creativity & Cognition
    June 2013
    433 pages
    ISBN:9781450321501
    DOI:10.1145/2466627
    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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    New York, NY, United States

    Publication History

    Published: 17 June 2013

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    Author Tags

    1. design constraints
    2. interior design
    3. retail design

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    C&C '13
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    C&C '13: Creativity and Cognition 2013
    June 17 - 20, 2013
    Sydney, Australia

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    C&C '13 Paper Acceptance Rate 28 of 88 submissions, 32%;
    Overall Acceptance Rate 108 of 371 submissions, 29%

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