Markus Appel
ABSTRACT
Telling stories can be a powerful way to persuade. This contributions reviews previous research on individual differences in narrative persuasion, with an emphasis on one personality construct: the need for affect. Implications for persuasion profiling are discussed. Moreover, this contribution provides data on correlates of the need for affect which might be useful in applied settings. Finally, ethical issues are addressed.
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Index Terms
- Whom to tell a moving story?: individual differences and persuasion profiling in the field of narrative persuasion
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