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Unlocking the privacy paradox: do cognitive heuristics hold the key?

Authors:

S. Shyam Sundar,

Hyunjin Kang,

Mu Wu,

Eun Go,

Bo ZhangAuthors Info & Claims

CHI EA '13: CHI '13 Extended Abstracts on Human Factors in Computing Systems

Pages 811 - 816

https://doi.org/10.1145/2468356.2468501

Published: 27 April 2013 Publication History

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Abstract

Even though users have become increasingly concerned about their privacy online, they continue to disclose deeply personal information in a number of online venues, including e-commerce portals and social networking sites. Scholars have tried to explain this inconsistency between attitudes and behavior by suggesting that online users consciously weigh the trade-off between the costs and benefits of online information disclosure. We argue that online user behaviors are not always rational, but may occur due to expedient decision-making in the heat of the moment. Such decisions are based on cognitive heuristics (i.e., rules of thumb) rather than on a careful analysis of each transaction. Based on this premise, we seek to identify the specific triggers for disclosure of private information online. In the experiment reported here, we explore the operation of two specific heuristics-benefit and fuzzy boundary-in influencing privacy-related attitudes and behaviors. Theoretical and design implications are discussed.

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Kang HLee JLee EToh C(2024)The Roles of Trust in Government and Sense of Community in the COVID-19 Contact Tracing Privacy Calculus: Mixed Method Study Using a 2-Wave Survey and In-Depth InterviewsJMIR mHealth and uHealth10.2196/4898612(e48986)Online publication date: 7-Mar-2024
https://doi.org/10.2196/48986
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Index Terms

Unlocking the privacy paradox: do cognitive heuristics hold the key?
1. Human-centered computing

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Published In

CHI EA '13: CHI '13 Extended Abstracts on Human Factors in Computing Systems

April 2013

3360 pages

ISBN:9781450319522

DOI:10.1145/2468356

General Chair:
Wendy E. Mackay
INRIA
,
Program Chairs:
Stephen Brewster
Glasgow University
,
Susanne Bødker
University of Aarhus

Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Association for Computing Machinery

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Published: 27 April 2013

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CHI '13: CHI Conference on Human Factors in Computing Systems

April 27 - May 2, 2013

Paris, France

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CHI EA '13 Paper Acceptance Rate 630 of 1,963 submissions, 32%;

Overall Acceptance Rate 6,164 of 23,696 submissions, 26%

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Kang HLee JLee EToh C(2024)The Roles of Trust in Government and Sense of Community in the COVID-19 Contact Tracing Privacy Calculus: Mixed Method Study Using a 2-Wave Survey and In-Depth InterviewsJMIR mHealth and uHealth10.2196/4898612(e48986)Online publication date: 7-Mar-2024
https://doi.org/10.2196/48986
Chen CLiao MWalther JSundar S(2024)When an AI Doctor Gets Personal: The Effects of Social and Medical Individuation in Encounters With Human and AI DoctorsCommunication Research10.1177/00936502241263482Online publication date: 2-Aug-2024
https://doi.org/10.1177/00936502241263482
Lee SMoon WSong Y(2024)Is It Transparent or Surveillant? The Effects of Personalized Advertising and Privacy Policy on Advertising EffectivenessJournal of Interactive Advertising10.1080/15252019.2024.2417422(1-21)Online publication date: 11-Dec-2024
https://doi.org/10.1080/15252019.2024.2417422
Jiaxuan LZhenyan LJiewang CYue W(2024)Privacy paradox stems from overconfidence: a study of users’ privacy disclosure in online knowledge communitiesBehaviour & Information Technology10.1080/0144929X.2024.2438789(1-18)Online publication date: 15-Dec-2024
https://doi.org/10.1080/0144929X.2024.2438789
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The Privacy Paradox in Smartphone Users

An analytical framework for online privacy research

Information Disclosure and Privacy Paradox: The Role of Impulsivity

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