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Solutions to conditioning freight

Published: 11 July 2013 Publication History

Abstract

This paper, presents a web-based service for web and mobile platform that optimizes the freight and warehouse management, as in calculating the volume for cargo and freight. Design the service concept and the marketing planning for the launch of this disruptive product for the management of the space, illustrates the creation of an entrepreneurial mindset aiming a win business in profitability as well as in sustainable growth within the complex and uncertain systems information market (1). According to Hsieh et al (2) taking profit of an opportunity is combining search and recognition of a valuable problem-solution. This new information system service, it will allow firms to reduce time and costs in the management of the store space. Through a data entered in the data base, we calculate the required load and vehicles. Thus, companies will save money. How? By making route optimizations, and improving conditioning of the loads. Save on transportation, fuel, human resources, and will have an accurate calculation of the cost for transportation in production/distribution of goods.
This paper presents the analysing of the opportunity by identifying a problem and designing a product to solve it in a win-win strategy for both customers and the entrepreneurial firm. Also it shows the marketing strategy and communication actions, in order to tangibilize the benefits of this new information system to the customer in a period of economic crisis and where the old methods of managing the cargo and freight should be abandoned.

References

[1]
MacGrath, Rita G. and Ian C. Mac Millan (2000) The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in Age of Uncertainty, edited by Harvard Business School Press.
[2]
Hsieh, C., J. A. Nickerson and T. R. Zenger (2007) Opportunity Discovery, Problem Solving and a Theory of the Entrepreneurial Firm Journal of Management Studies, Vol.44 (7):1255--1277
[3]
Marketing of Information Technology. Concepts, products, services and Intellectual Property Rights, de K. Venkatesh, McGraw-Hill, 2008
[4]
http://www.rs4e.com/#!pnsumarioexecutivo/c12n7
[5]
http://www.saberdosabor.com.br/business_plan02.html
[6]
http://www.einforma.pt/images/tecido_empresarial.pdf
[7]
http://www.cisco.com/web/BR/tomorrow-starts-here/assets/pdf/Cisco_CloudIndex_WP_10-12.PT-BR.pdf
[8]
http://www.beelogicsoftware.com/beelogic-para-empresas-do-sector-logistico

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ISDOC '13: Proceedings of the 2013 International Conference on Information Systems and Design of Communication
July 2013
149 pages
ISBN:9781450322997
DOI:10.1145/2503859
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

Sponsors

  • ADETTI-IUL: Advanced IS&IT Research Center
  • ISCTE-IUL: Instituto Universitário de Lisboa
  • EuroSIGDOC: ACM SIGDOC European chapter

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 11 July 2013

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Author Tags

  1. cloud
  2. conditioning freight
  3. cross-platform development
  4. mobile applications
  5. software-as-a-service
  6. systems information

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ISDOC '13
Sponsor:
  • ADETTI-IUL
  • ISCTE-IUL
  • EuroSIGDOC

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Overall Acceptance Rate 31 of 63 submissions, 49%

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