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POSTER: A footprint of third-party tracking on mobile web

Published: 04 November 2013 Publication History

Abstract

In this paper, we investigate the footprints of third-party tracking on the mobile web. The survey of 100 popular mobile versions of web applications indicates that third-party tracking is also prevalent on mobile web. The results show that 62 sites are tracking users' activities on mobile web and Google Analytics is the most widespread tracker on mobile web. We believe that this study will help raise awareness about the tracking situation on the mobile web side.

References

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Balachander Krishnamurthy and Craig Wills. Generating a Privacy Footprint on the Internet.: In IMC 2006
[2]
Balachander Krishnamurthy and Craig Wills. Privacy Diffusion on the Web: A Longitudinal Perspective.: In WWW 2009
[3]
Balachander Krishnamurthy. I know what you will do next summer.: In ACM SIGCOMM Computer Communication Review 2010
[4]
Jonathan Mayer and John C. Mitchell. Third-Party Web Tracking: Policy and Technology. In IEEE S&P 2012
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The Very Public Privacy Debate Heats Up.: http://www.itbusinessedge.com/cm/blogs/weinschenk/the-very-public-privacy-debate-heats-up/?cs=49798
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Google Analytics.: http://www.google.com/analytics/
[7]
Scorecard Research.: http://www.scorecardresearch.com/Home.aspx?newLanguage=1
[8]
Omniture.: http://www.omniture.com/en/products/online-business-optimisation
[9]
Quantcast.: http://www.omniture.com/en/products/online-business-optimisation
[10]
GoogleSyndication.: https://www.google.com/adsense/app?hl=en#home
[11]
AddThis.:http://www.addthis.com/
[12]
EffectiveMeasure.:http://www.effectivemeasure.com/
[13]
Web Beacon.: http://en.wikipedia.org/wiki/Web_bug
[14]
Network Advertising Initiative.: http://www.networkadvertising.org/
[15]
Knowyourelements.: http://www.knowyourelements.com/#tab=list-view&date=2013-01--24
[16]
Privacy Choice.: http://privacychoice.org/checkprivacyscores
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Privacy Score.: http://privacyscore.com/#

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  • (2015)Flexibility and privacy control by cookie management2015 Third International Conference on Digital Information, Networking, and Wireless Communications (DINWC)10.1109/DINWC.2015.7054224(94-98)Online publication date: Feb-2015

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  1. POSTER: A footprint of third-party tracking on mobile web

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    cover image ACM Conferences
    CCS '13: Proceedings of the 2013 ACM SIGSAC conference on Computer & communications security
    November 2013
    1530 pages
    ISBN:9781450324779
    DOI:10.1145/2508859
    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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    New York, NY, United States

    Publication History

    Published: 04 November 2013

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    Author Tags

    1. mobile-web
    2. survey
    3. third-party tracking

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    CCS '13 Paper Acceptance Rate 105 of 530 submissions, 20%;
    Overall Acceptance Rate 1,261 of 6,999 submissions, 18%

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    • (2015)Flexibility and privacy control by cookie management2015 Third International Conference on Digital Information, Networking, and Wireless Communications (DINWC)10.1109/DINWC.2015.7054224(94-98)Online publication date: Feb-2015

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