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Automated webpage evaluation

Published: 01 October 2013 Publication History

Abstract

Webpage evaluation and metrics have historically focused on page-level characteristics or on key words. We introduce an automated technique for graphically measuring specific elements on a webpage. Our technique provides a means to increase the fidelity of webpage analysis and introduces a novel metric focused on the number of pixels that certain elements occupy in a browser window. We implemented the technique as a Firefox extension and successfully tested it on Alexa?s top 25 U.S. websites. The technique is fully automatable and consistently measures a customizable set of elements as they appear to users in the Firefox web browser. Importantly, the application allows for communication with and the incorporation of other browser-based tools or extensions. We discuss design considerations and creative solutions to technical implementation challenges. The application provides for a wide range of research opportunities that may require a new level of fidelity in webpage analysis and comparison.

References

[1]
Andrew Jaquith. 2007. Security Metrics: Replacing Fear Uncertainty, and Doubt. Addison Wesley, 2007.
[2]
Wladimir Palant. 2007. Adblock plus Firefox extension. Available from http://adblockplus.org/en/firefox
[3]
Melody Y. Ivory, Rashmi R. Sinha, and Marti A. Hearst. 2001. Empirically validated web page design metrics. Proceedings of the SIGCHI conference on Human factors in computing systems, March 2001, Seattle, Washington, pp. 53--60.
[4]
Kevin Freitas. 2011. MeasureIt Firefox extension. Available from https://addons.mozilla.org/en-US/firefox/addon/measureit/

Cited By

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  • (2016)Evaluating Adversarial Interfaces: An Automated ApproachIEEE Technology and Society Magazine10.1109/MTS.2016.251824935:1(56-68)Online publication date: Mar-2016

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cover image ACM Conferences
RIIT '13: Proceedings of the 2nd annual conference on Research in information technology
October 2013
102 pages
ISBN:9781450324946
DOI:10.1145/2512209
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 01 October 2013

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Author Tags

  1. interface design
  2. interfaces
  3. user experience
  4. web content analysis
  5. web measurement
  6. web page analysis

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  • Research-article

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SIGITE/RIIT'13
Sponsor:
SIGITE/RIIT'13: SIGITE/RIIT 2013
October 10 - 12, 2013
Florida, Orlando, USA

Acceptance Rates

RIIT '13 Paper Acceptance Rate 12 of 24 submissions, 50%;
Overall Acceptance Rate 51 of 116 submissions, 44%

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Cited By

View all
  • (2016)Evaluating Adversarial Interfaces: An Automated ApproachIEEE Technology and Society Magazine10.1109/MTS.2016.251824935:1(56-68)Online publication date: Mar-2016

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