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The future of e-commerce experience: Marcopoloshop platform

Published: 24 September 2013 Publication History

Abstract

Desktop, tablet & Mobile e-commerce platform design for Marcopoloshop, one of the leading electronics retailers in Italy (www.marcopoloshop.it).

References

[1]
Westenberg E., The Future of Retail touchpoints, Extending your reach in the Consumer Shopping Journey. (2010).
[2]
Mangiaracina R., Brugnoli G., Perego A., The eCommerce Customer Journey: a model to Assess and Compare the User experience of the eCommerce websites (2009) Journal of Internet Banking and Commerce.
[3]
E-Commerce Is the Next Frontier in Global Expansion http://www.atkearney.com/it/paper/-/asset_publisher/dVxv4Hz2h8bS/content/e-commerce-is-the-next-frontier-in-global-expansion/10192
[4]
Simplifying the checkout process. http://blog.chargebee.com/simplifying-checkout-process/
[5]
Top 5 E-Commerce Trends For 2013 http://usabilitygeek.com/top-5-ecommerce-trends-2013/
[6]
Wroblewski L., Mobile First. (2012), 1--10
[7]
Marcotte E., Responsive Web Design (2012) 1--10
[8]
Klemmer, R. S., Thomsen, M., Phelps-Goodman, E., Lee, R. and Landay, J. A. Where do web sites come from? Capturing and interacting with design history. In Proc. CHI 2002, ACM Press (2002), 1--8.
[9]
Karat C. M., Blom J., Karat J., Designing personalized user experiences in eCommerce (2004)
[10]
Goddard P., McLeary S., Gorney D., Five Dimensions of User Experience, Balancing business and user experience perspectives to create successful e-commerce sites

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  1. The future of e-commerce experience: Marcopoloshop platform

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    cover image ACM Conferences
    APCHI '13: Proceedings of the 11th Asia Pacific Conference on Computer Human Interaction
    September 2013
    420 pages
    ISBN:9781450322539
    DOI:10.1145/2525194
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Publication History

    Published: 24 September 2013

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    Author Tags

    1. HCI
    2. cross-channel
    3. design research
    4. human computer interaction
    5. information architecture
    6. interaction design
    7. mobile e-commerce
    8. responsive design
    9. user experience
    10. user interface

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