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On effective sharing of user generated content

Published: 24 September 2013 Publication History

Abstract

Sharing of content is an important part of growing social networking culture. We examine the effectiveness of shared user-generated content (UGC) on social networking sites (SNSs). We divide the shared content into two categories: direct share, where the content is created in SNS and indirect share, where the UGC is created in other websites/web-services. In particular, we study how the limited information and visibility of the post affect the popularity and longevity of the content on the basis of social activities such as likes, shares and comments. The findings indicate that indirect share is less popular and short lived as compared to direct share. The study suggests that there is a need to design social networking feature that supports integration of UGC form other popular web-services.

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    cover image ACM Conferences
    APCHI '13: Proceedings of the 11th Asia Pacific Conference on Computer Human Interaction
    September 2013
    420 pages
    ISBN:9781450322539
    DOI:10.1145/2525194
    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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    Published: 24 September 2013

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    1. sharing
    2. social networking sites
    3. user generated content
    4. web-services

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