skip to main content
10.1145/2559206.2581209acmconferencesArticle/Chapter ViewAbstractPublication PageschiConference Proceedingsconference-collections
poster

Mental models for web objects in different cultural settings

Published: 26 April 2014 Publication History

Abstract

"Know your users!" A short request but a challenging one. Studies have shown that the positioning of web objects according to the users' mental models can prevent errors and increase the efficiency of interaction. Therefore an important aspect of the design of websites is to take the expectations of the users into account. However the results of these studies are based on research with limited target groups and neglected to consider cultural aspects. To approach this issue the currently being conducted study aims primarily to (1) identify and visualize mental models for different websites types for different countries, (2) highlight differences and similarities in the mental models of the subjects based on their nationality and (3) show the influence of experience with international websites on the mental models of the user. The results gained will be helpful during the design and localization process for international target groups.

Supplementary Material

ZIP File (wip0297-file3.zip)
Zip file containing a PDF of the Accompanying Poster

References

[1]
Alexa - The Web Information Company, January 2013. Top sites by country. http://www.alexa.com/topsites/countries.
[2]
Denham, P. Nine-to fourteen-year-old children's conception of computers using drawings. Behaviour & Information Technology 12, 6 (1993), 346--358.
[3]
Henrich, J., Heine, S. J., and Norenzayan, A. Most people are not WEIRD. Nature 466, 7302 (2010), 2929.
[4]
Hofstede, G. Cultures and organizations: Software of the mind. New York: McGraw-Hill, (1997).
[5]
Johnson-Laird, P. N. Mental models: Towards a cognitive science of language, inference, and consciousness. Cambridge: Harvard University Press, (1983).
[6]
Kerr, S. Wayfinding in an electronic database: the relative importance of navigational cues vs. mental models. Information Processing and Management 26, 4 (1990), 511--523.
[7]
Norman, D. Some observations on mental models. In: Mental Models. Lawrence Erlbaum Associates, Hillsdale, New Jersey, (1983) 7--14.
[8]
Oulasvirta, A. Task demands and memory in web interaction: a levels of processing approach. Interacting with Computers 16, 2 (2004), 217--241.
[9]
Oulasvirta, A., Kärkkäinen, L. and Laarni, J. Expectations and memory in link search. Computers in Human Behavior 21, 5 (2005), 773--789.
[10]
Payne, J.S.: Mental models in human-computer interaction. In: Sears, A., Jacko, J. (eds.) The HumanComputer Interaction Handbook, Lawrence Erlbaum, New York (2008), 63--76.
[11]
Pope, C., Ziebland, S. and Mays, N. Qualitative research in health care: analysing qualitative data. BMJ: British Medical Journal 320, 7227 (2000), 114--116.
[12]
Santa-Maria, L. and Dyson, M.C. The effect of violating visual conventions of a website on user performance and disorientation. How bad can it be? In Proc. SIGDOC'08, ACM Press (2008), 47--54.
[13]
Roth, S., Schmutz, P., Pauwels, S., Bargas-Avila, J. and Opwis, K. Mental models for web objects: where do users expect to find the most frequent objects in online shops, news portals, and company web pages? Interacting with Computers 22, 2 (2010), 140--152.
[14]
Roth, S. P., Tuch, A. N., Mekler, E. D., BargasAvila, J. A. and Opwis, K. Location matters, especially for non-salient features - An eye-tracking study on the effects of web object placement on different types of websites. International Journal of Human-Computer Studies 71, 3 (2013), 228--235.
[15]
Thatcher, A. and Greyling, M. Mental models of the Internet. International Journal of Industrial Ergonomics 22, (1998), 299--305.

Cited By

View all
  • (2024)Generative AI in Creative Practice: ML-Artist Folk Theories of T2I Use, Harm, and Harm-ReductionProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642461(1-17)Online publication date: 11-May-2024
  • (2016)Is It Still Where I Expect It?—Users’ Current Expectations of Interface Elements on the Most Frequent Types of WebsitesInteracting with Computers10.1093/iwc/iww012Online publication date: 30-Aug-2016
  • (2015)Research on E-Book Application Interface Based on Mental ModelApplied Mechanics and Materials10.4028/www.scientific.net/AMM.731.242731(242-247)Online publication date: Jan-2015

Index Terms

  1. Mental models for web objects in different cultural settings

    Recommendations

    Comments

    Information & Contributors

    Information

    Published In

    cover image ACM Conferences
    CHI EA '14: CHI '14 Extended Abstracts on Human Factors in Computing Systems
    April 2014
    2620 pages
    ISBN:9781450324748
    DOI:10.1145/2559206
    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

    Sponsors

    Publisher

    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 26 April 2014

    Check for updates

    Author Tags

    1. cultural web page design
    2. culture
    3. expectations
    4. location of web objects
    5. mental models
    6. screen design
    7. web page design

    Qualifiers

    • Poster

    Conference

    CHI '14
    Sponsor:
    CHI '14: CHI Conference on Human Factors in Computing Systems
    April 26 - May 1, 2014
    Ontario, Toronto, Canada

    Acceptance Rates

    CHI EA '14 Paper Acceptance Rate 1,000 of 3,200 submissions, 31%;
    Overall Acceptance Rate 6,164 of 23,696 submissions, 26%

    Upcoming Conference

    CHI 2025
    ACM CHI Conference on Human Factors in Computing Systems
    April 26 - May 1, 2025
    Yokohama , Japan

    Contributors

    Other Metrics

    Bibliometrics & Citations

    Bibliometrics

    Article Metrics

    • Downloads (Last 12 months)5
    • Downloads (Last 6 weeks)0
    Reflects downloads up to 05 Mar 2025

    Other Metrics

    Citations

    Cited By

    View all
    • (2024)Generative AI in Creative Practice: ML-Artist Folk Theories of T2I Use, Harm, and Harm-ReductionProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642461(1-17)Online publication date: 11-May-2024
    • (2016)Is It Still Where I Expect It?—Users’ Current Expectations of Interface Elements on the Most Frequent Types of WebsitesInteracting with Computers10.1093/iwc/iww012Online publication date: 30-Aug-2016
    • (2015)Research on E-Book Application Interface Based on Mental ModelApplied Mechanics and Materials10.4028/www.scientific.net/AMM.731.242731(242-247)Online publication date: Jan-2015

    View Options

    Login options

    View options

    PDF

    View or Download as a PDF file.

    PDF

    eReader

    View online with eReader.

    eReader

    Figures

    Tables

    Media

    Share

    Share

    Share this Publication link

    Share on social media