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View all- Castiblanco Jimenez IGomez Acevedo JOlivetti EMarcolin FUlrich LMoos SVezzetti E(2022)User Engagement Comparison between Advergames and Traditional Advertising Using EEG: Does the User’s Engagement Influence Purchase Intention?Electronics10.3390/electronics1201012212:1(122)Online publication date: 27-Dec-2022