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Recommending social media content to community owners

Published: 03 July 2014 Publication History

Abstract

Online communities within the enterprise offer their leaders an easy and accessible way to attract, engage, and influence others. Our research studies the recommendation of social media content to leaders (owners) of online communities within the enterprise. We developed a system that suggests to owners new content from outside the community, which might interest the community members. As online communities are taking a central role in the pervasion of social media to the enterprise, sharing such recommendations can help owners create a more lively and engaging community. We compared seven different methods for generating recommendations, including content-based, member-based, and hybridization of the two. For member-based recommendations, we experimented with three groups: owners, active members, and regular members. Our evaluation is based on a survey in which 851 community owners rated a total of 8,218 recommended content items. We analyzed the quality of the different recommendation methods and examined the effect of different community characteristics, such as type and size.

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    cover image ACM Conferences
    SIGIR '14: Proceedings of the 37th international ACM SIGIR conference on Research & development in information retrieval
    July 2014
    1330 pages
    ISBN:9781450322577
    DOI:10.1145/2600428
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    Published: 03 July 2014

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    Author Tags

    1. enterprise
    2. group recommendation
    3. online communities
    4. recommender systems
    5. social media

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    SIGIR '14 Paper Acceptance Rate 82 of 387 submissions, 21%;
    Overall Acceptance Rate 792 of 3,983 submissions, 20%

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    • (2022)The Long Way Home: News Values in Stories Told by Appalachian Trail Thru-Hikers on Social MediaProceedings of the ACM on Human-Computer Interaction10.1145/35556026:CSCW2(1-21)Online publication date: 11-Nov-2022
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