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Members' Stickiness Intention of Online Group Buying Marketplace

Published: 05 August 2014 Publication History

Abstract

Group buying is emerging as a new online buying model, in which an initiator takes the initiative and other users participate through a virtual community. A group of people who have the same need buy products online together, taking advantage of numbers to get bargains. Website stickiness, the website's ability to retain online customers and prolong the duration of each stay, is one of the key factors to e-commerce success. How to maintain members' stickiness becomes a critical issue in Information Systems (IS) study. Therefore, we aim to explore members' stickiness intention by linking justice theory and trust. The research model is based on Social cognition theory (SCT) and trust related literature. This study posits trust in marketplace, trust in initiator, and conformity as environmental influences, while collective efficacy is viewed as personal influences. We validate that member perceived distributive justice, procedure justice, and interactional justice have impact on their trust in marketplace and trust in initiator. Besides, member's perceived trust, conformity, and collective efficacy have influence on their stickiness intention.

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ICEC '14: Proceedings of the Sixteenth International Conference on Electronic Commerce
August 2014
95 pages
ISBN:9781450326186
DOI:10.1145/2617848
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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  • Drexel University

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New York, NY, United States

Publication History

Published: 05 August 2014

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Author Tags

  1. Collective efficacy
  2. Conformity behavior
  3. Justice
  4. Online group buying marketplace
  5. Social cognition theory
  6. Stickiness intention
  7. Trust

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ICEC '14

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ICEC '14 Paper Acceptance Rate 14 of 22 submissions, 64%;
Overall Acceptance Rate 150 of 244 submissions, 61%

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