Stefan Schneegass
Niels Henze
ABSTRACT
Social media has become increasingly popular. Not only among individuals but also among companies that try to connect with potential customers and users. Companies' posts are discussed and shared by Facebook users. It has been argued that these interactions can provide important information for companies. In this work, we explore likes, comments, and shares of automotive related images posted on Facebook. We investigate to what extend these measures reflect the user experience measured in a lab-based study and in an online survey utilizing a standardized questionnaire. It is shown that the data harvested from Facebook highly correlates with the results of the lab-based study (up to r=.912). Surprisingly, we found that the correlation between the lab-based study and Facebook data is even clearly higher than the correlation between lab-based study and the online survey.
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Index Terms
- Harvesting social media for assessing user experience
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