skip to main content
10.1145/2645791.2645794acmotherconferencesArticle/Chapter ViewAbstractPublication PagespciConference Proceedingsconference-collections
research-article

Directions for Raising Privacy Awareness in SNS Platforms

Published: 02 October 2014 Publication History

Abstract

Members of online social networks are often under an illusion of privacy, underestimating privacy risks related to their personal information published in their profiles. Current literature identifies privacy awareness as a key factor for enhancing user privacy. This paper identifies awareness raising applications and explores the effectiveness of awareness tools and practices currently employed by six popular SNS platforms, through a combined approach of literature review and experimental use. Our findings illustrate that awareness practices differ significantly among platforms and fail to promote awareness. We also show that effective awareness raising tools, such as privacy signalling and visualization applications, are overlooked and propose directions to further enhance privacy awareness mechanisms in SNS platforms.

References

[1]
ENISA 2007. Security Issues and Recommendations for Online Social Networks, Position Paper No.1, ENISA.
[2]
Pavlou, P. 2011. State of the information privacy literature: where are we now and where should we go?. MIS Q. 35, 4 (Dec. 2011), 977--988.
[3]
Acquisti, A. and Gross, R., 2006. Imagined communities: awareness, information sharing, and privacy on Facebook. In Privacy enhancing technologies, Danezis G. and Golle P. (eds), Springer Berlin Heidelberg, 36--58. DOI= 10.1007/11957454_3.
[4]
Boyd, D. and Hargittai, E., 2010. Facebook privacy settings: Who cares?. First Monday, 15, 8 (Aug. 2010). DOI= http://dx.doi.org/10.5210/fm.v15i8.3086
[5]
Netter, M., Herbst, S. and Pernul, G. 2013. Interdisciplinary Impact Analysis of Privacy in Social Networks. In Security and Privacy in Social Networks, Altshuler, Y., Elovici, Y, Cremers, B.A., Aharony, N. and Pentland A. (eds.), Springer New York, 7--26. DOI=10.1007/978-1-4614-4139-7_2.
[6]
Acquisti, A. 2010. The Economics of Personal Data and the Economics of Privacy, Background Paper for OECD Joint WPISP-WPIE Roundtable1, http://www.heinz.cmu.edu/~acquisti/papers/acquisti-privacy-oecd-22-11-10.pdf
[7]
Pötzsch, S. 2009. Privacy Awareness: A Means to Solve the Privacy Paradox? The Future of Identity in the Information Society, IFIP Advances in Information and Communication Technology, 298 (Sept. 2009), 226--236. DOI=10.1007/978-3-642-03315-5_17.
[8]
Castelluccia, C. and Narayanan, A., 2012, Privacy considerations of online behavioural tracking. Report, ENISA.
[9]
Vemou, K., Karyda, M., 2013. A framework for understanding low adoption of PETs among SNS users. In Proceedings of the 10th International Conference on Trust, Privacy & Security in Digital Business (Prague, Chech Republic, August 28-29, 2013), TrustBus 2013, Springer Berlin Heidelberg, 74--84. DOI = 10.1007/978-3-642-40343-9_7
[10]
Schwaig K.S., Kane G.C., Storey V.C. 2006. Compliance to the fair information practices: How are the Fortune 500 handling online privacy disclosures?, Information and Management, 43(7): 805--820.
[11]
FIDIS 2009, D 7.12: Behavioural Biometric Profiling and Transparency Enhancing Tools, (No. 507512), http://www.fidis.net/fileadmin/fidis/deliverables/fidis-wp7-del7.12_behavioural-biometric_profiling_and_transparency_enhancing_tools.pdf
[12]
Gürses, S. et al., 2011. SPION D2.1 - State of the Art, https://www.law.kuleuven.be/icri/en/docs/deliverables/2362011-12-13-spion-d2-1-sota2f90.pdf
[13]
Kirman, B., Ferrari, E., Lawson, S., Freeman, J., Lessiter, J. and Linehan, C. 2009. Familiars: representing Facebook users' social behaviour through a reflective playful experience. In Proceedings of the International Conference on Advances in Computer Enterntainment Technology (ACE '09). ACM, New York, NY, USA, 157--164. DOI=10.1145/1690388.1690415 http://doi.acm.org/10.1145/1690388.1690415.
[14]
Cetto, A., Netter, M., Pernul, G. Richthammer, C., Riesner, M., Roth, C., Sanger, J., 2014. Friend Inspector: A Serious Game to Enhance Privacy Awareness in Social Networks. http://epub.uni-regensburg.de/29359/
[15]
Heer, J., and Boyd, D. 2005. Vizster: Visualizing online social networks. In Proceedings of IEEE Symposiumon Information Visualization (23-25 Oct. 2005), INFOVIS, IEEE, 32--39. DOI = 10.1109/INFVIS.2005.1532126.
[16]
Fire, M., Kagan, D., Elishar, A. and Elovici, Y. 2012. Social privacy protector-protecting users' privacy in social networks. In Proceedings of the Second International Conference on Social Eco-Informatics (Venice, Italy, October 21-26, 2012), SOTICS 2012, 46--50, ThinkMind.
[17]
Benevenuto, F., Rodrigues, T., Cha, M. and Almeida, V. 2009. Characterizing user behavior in online social networks. In Proceedings of the 9th ACM SIGCOMM conference on Internet measurement conference (IMC '09). ACM, New York, NY, USA, 49--62. DOI=10.1145/1644893.1644900 http://doi.acm.org/10.1145/1644893.1644900
[18]
Mortier, R., Greenhalgh, C., McAuley, D., Spence, A., Madhavapeddy, A., Rowcroft, J. and Hand, S., 2010. The Personal Container, or Your Life in Bits. In Proceedings of Digital Futures '10 ( Nottingham, UK, October 11--12, 2010).
[19]
Wishart, R., Corapi, D., Madhavapeddy, A. and Sloman, M. 2010. Privacy Butler: A personal privacy rights manager for online presence. In Proceedings of the 8th IEEE International Conference on Pervasive Computing and Communications Workshops (Mannheim, March 29-April 2, 2010), PERCOM Workshops, IEEE, 672--677. DOI=10.1109/PERCOMW.2010.5470519.
[20]
Konings, B., Piendl, D., Schaub F. and Weber M., 2011. PrivacyJudge: Effective Privacy Controls for Online Published Information. In Proceedings of IEEE third international conference on Privacy, security, risk and trust (Boston, MA, October 9-11, 2011), PASSAT, IEEE, 935--941. DOI= 10.1109/PASSAT/SocialCom.2011.86
[21]
Kang, T. and Kagal, L., 2010. Enabling Privacy-Awareness in Social Networks. In AAAI Spring Symposium: Intelligent Information Privacy Management.
[22]
Iannella, R., Finden, A. and Creations, S. 2010. Privacy awareness: Icons and expression for social networks. In Proceedings of the 8th Virtual Goods Workshop and the 6th ODRL Workshop (Namur, Belgium).
[23]
Vemou, K., Karyda, M., 2014. Embedding privacy practices in social networking services. In Proceedings of the 7th IADIS International Conference on Information Systems 2014, (Madrid, Spain, 28 February -- 2 March).
[24]
Wang, N., Grossklags, J. and Xu, H. 2013. An online experiment of privacy authorization dialogues for social applications. In Proceedings of the 2013 conference on Computer supported cooperative work (CSCW '13). ACM, New York, NY, USA, 261--272. DOI=10.1145/2441776.2441807 http://doi.acm.org/10.1145/2441776.2441807.
[25]
Kuczerawy, A. and Coudert, F., 2011. Privacy Settings in Social Networking Sites: Is It Fair?. In Privacy and Identity Management for Life, S. Fischer-Hübner et al. (Eds.), Springer Berlin Heidelberg, 231--243. DOI = 10.1007/978-3-642-20769-3_19.

Cited By

View all
  • (2023)Enhancing user awareness on inferences obtained from fitness trackers dataUser Modeling and User-Adapted Interaction10.1007/s11257-022-09353-833:4(967-1014)Online publication date: 17-Jan-2023
  • (2022)Online Interpersonal Relationships and Data Ownership Awareness Mediate the Relationship between Perceived Benefits and Problematic Internet ShoppingSustainability10.3390/su1406343914:6(3439)Online publication date: 15-Mar-2022
  • (2022)Requirements for an Information Privacy Pedagogy based on the Constructivism Learning TheoryProceedings of the 17th International Conference on Availability, Reliability and Security10.1145/3538969.3544425(1-8)Online publication date: 23-Aug-2022
  • Show More Cited By

Index Terms

  1. Directions for Raising Privacy Awareness in SNS Platforms

      Recommendations

      Comments

      Information & Contributors

      Information

      Published In

      cover image ACM Other conferences
      PCI '14: Proceedings of the 18th Panhellenic Conference on Informatics
      October 2014
      355 pages
      ISBN:9781450328975
      DOI:10.1145/2645791
      • General Chairs:
      • Katsikas Sokratis,
      • Hatzopoulos Michael,
      • Apostolopoulos Theodoros,
      • Anagnostopoulos Dimosthenis,
      • Program Chairs:
      • Carayiannis Elias,
      • Varvarigou Theodora,
      • Nikolaidou Mara
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

      In-Cooperation

      • Greek Com Soc: Greek Computer Society
      • Univ. of Piraeus: University of Piraeus
      • National and Kapodistrian University of Athens: National and Kapodistrian University of Athens
      • Athens U of Econ & Business: Athens University of Economics and Business

      Publisher

      Association for Computing Machinery

      New York, NY, United States

      Publication History

      Published: 02 October 2014

      Permissions

      Request permissions for this article.

      Check for updates

      Author Tags

      1. Privacy awareness
      2. Privacy-enhancing Technologies
      3. Social Networking Services

      Qualifiers

      • Research-article
      • Research
      • Refereed limited

      Conference

      PCI '14

      Acceptance Rates

      PCI '14 Paper Acceptance Rate 51 of 102 submissions, 50%;
      Overall Acceptance Rate 190 of 390 submissions, 49%

      Contributors

      Other Metrics

      Bibliometrics & Citations

      Bibliometrics

      Article Metrics

      • Downloads (Last 12 months)6
      • Downloads (Last 6 weeks)0
      Reflects downloads up to 19 Feb 2025

      Other Metrics

      Citations

      Cited By

      View all
      • (2023)Enhancing user awareness on inferences obtained from fitness trackers dataUser Modeling and User-Adapted Interaction10.1007/s11257-022-09353-833:4(967-1014)Online publication date: 17-Jan-2023
      • (2022)Online Interpersonal Relationships and Data Ownership Awareness Mediate the Relationship between Perceived Benefits and Problematic Internet ShoppingSustainability10.3390/su1406343914:6(3439)Online publication date: 15-Mar-2022
      • (2022)Requirements for an Information Privacy Pedagogy based on the Constructivism Learning TheoryProceedings of the 17th International Conference on Availability, Reliability and Security10.1145/3538969.3544425(1-8)Online publication date: 23-Aug-2022
      • (2022)A Constructive Approach for Raising Information Privacy Competences: The Case of Escape Room GamesTrust, Privacy and Security in Digital Business10.1007/978-3-031-17926-6_3(33-49)Online publication date: 24-Aug-2022
      • (2017)Privacy Salience: Taxonomies and Research OpportunitiesPrivacy and Identity Management. Facing up to Next Steps10.1007/978-3-319-55783-0_18(263-278)Online publication date: 1-Apr-2017
      • (2016)Protecting Oneself OnlineJournalism & Mass Communication Quarterly10.1177/107769901664022493:2(409-429)Online publication date: 23-Mar-2016

      View Options

      Login options

      View options

      PDF

      View or Download as a PDF file.

      PDF

      eReader

      View online with eReader.

      eReader

      Figures

      Tables

      Media

      Share

      Share

      Share this Publication link

      Share on social media