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The first hour experience: how the initial play can engage (or lose) new players

Published:19 October 2014Publication History

ABSTRACT

The first time a player sits down with a game is critical for their engagement. Games are a voluntary activity and easy to abandon. If the game cannot hold player attention, it will not matter how much fun the game is later on if the player quits early. Worse, if the initial experience was odious enough, the player will dissuade others from playing. Industry advice is to make the game fun from the start to hook the player. In our analysis of over 200 game reviews and interviews with industry professionals, we advance an alternative, complementary solution. New design terminology is introduced such as "holdouts" (what keeps players playing despite poor game design) and the contrast between momentary fun vs. intriguing experiences. Instead of prioritizing fun, we assert that intrigue and information should be seen as equally valuable for helping players determine if they want to continue playing. The first sustained play session (coined "first hour"), when inspected closely, offers lessons for game development and our understanding of how players evaluate games as consumable products.

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      • Published in

        cover image ACM Conferences
        CHI PLAY '14: Proceedings of the first ACM SIGCHI annual symposium on Computer-human interaction in play
        October 2014
        492 pages
        ISBN:9781450330145
        DOI:10.1145/2658537

        Copyright © 2014 ACM

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        Association for Computing Machinery

        New York, NY, United States

        Publication History

        • Published: 19 October 2014

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        Acceptance Rates

        CHI PLAY '14 Paper Acceptance Rate30of104submissions,29%Overall Acceptance Rate421of1,386submissions,30%

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