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An e-Commerce model for hospitality SMMEs, A case of the Eastern Cape

Published: 29 September 2014 Publication History

Abstract

While there is a noted increase in studies focusing on electronic commerce (e-Commerce) adoption and use, the adoption and use of e-Commerce by Small, Medium and Micro-sized Enterprises in the hospitality sector (hospitality SMMEs) remains low. This has coincided with studies that focus on researching Information and Technology (IT) adoption until acquisition without any further analysis of whether the technology becomes an integral part of the business or not. Accordingly, this paper seeks to enhance the adoption and use of e-Commerce by hospitality SMMEs in the Eastern Cape Province. It uses qualitative multiple-case studies to evaluate a proposed model of advanced e-Commerce adoption and use by hospitality SMMEs. The model shows how hospitality SMMEs can attain advanced e-Commerce adoption and use. In particular, the model identifies factors of advanced e-Commerce adoption and use and describes characteristics of e-Commerce platforms for hospitality businesses. It goes on to propose a criterion for evaluating success in e-Commerce adoption and use.

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  • (2020)Factors of Implementing Citizen-Centric e-Government in Developing Countries: NamibiaProceedings of Fifth International Congress on Information and Communication Technology10.1007/978-981-15-5859-7_52(522-532)Online publication date: 1-Oct-2020

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cover image ACM Other conferences
SAICSIT '14: Proceedings of the Southern African Institute for Computer Scientist and Information Technologists Annual Conference 2014 on SAICSIT 2014 Empowered by Technology
September 2014
359 pages
ISBN:9781450332460
DOI:10.1145/2664591
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Publication History

Published: 29 September 2014

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Author Tags

  1. Hospitality
  2. SMMEs
  3. adoption
  4. e-Commerce
  5. use

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SAICSIT '14

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Overall Acceptance Rate 187 of 439 submissions, 43%

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View all
  • (2020)Factors of Implementing Citizen-Centric e-Government in Developing Countries: NamibiaProceedings of Fifth International Congress on Information and Communication Technology10.1007/978-981-15-5859-7_52(522-532)Online publication date: 1-Oct-2020

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