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Social Driving Services: Very Cool, But How To Guarantee Application On Broad-Scale?

Published: 17 September 2014 Publication History

Abstract

Social driving services are said to improve road safety, fuel economy or traffic fluidity and throughput, and results of diverse studies suggest that drivers are already willing to use such services when on the road. But for a general agenda on the application of social driving services, more closer attention need to be paid to the results -- as they are often compiled from unrepresentative tech geeks, ignoring more problematic user groups such as persons in stressful jobs. These people use the time in the car as sort of "oasis of calm" for recovery, and would never accept constantly interrupting or disturbing apps.
Based on the qualitative results from a user study summarized in this paper, I would like to discuss in the workshop what are the main obstacles that could avoid the proliferation of social driving services on large scale and how to redesign these services to also convince the critics.

References

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European Environment Agency (EEA). Are we moving in the right direction? indicators on transport and environment integration in the eu. Environmental issues series 12, Copenhagen, Denmark, February 2000. ISBN: 92-9167-206-8.
[2]
Kelly, K. Out of control: the new biology of machines, social systems and the economic world. Addison-Wesley, Boston, 1994. ISBN: 0-201-48340-8.
[3]
Riener, A., and Reder, J. Collective Data Sharing to Improve on Driving Efficiency and Safety. In 6th Int. Conference on Automotive User Interfaces and Interactive Vehicular Applications (AutomotiveUI'14), Seattle, WA, USA, ACM (September 2014), 6.
[4]
Santos, A., McGuckin, N., Nakamoto, H., Gray, D., and Liss, S. Summary of Travel Trends: 2009 National Household Travel Survey. Technical Report FHWA-PL-II-022, U.S. Department of Transportation, Federal Highway Administration, June 2011.

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Published In

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AutomotiveUI '14: Adjunct Proceedings of the 6th International Conference on Automotive User Interfaces and Interactive Vehicular Applications
September 2014
271 pages
ISBN:9781450307253
DOI:10.1145/2667239
Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 17 September 2014

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Author Tags

  1. Autonomous cars
  2. Individuality
  3. Social driving services
  4. User experience

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  • Refereed limited

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AutomotiveUI '14

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Overall Acceptance Rate 248 of 566 submissions, 44%

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