Melanie Peham
ABSTRACT
In the course of the IEE (Intelligent Energy Europe) funded project "Efficiency 2.1 - New Media for top informed consumers regarding sustainable and energy efficient products" a consortium of 12 partners (led by the Austrian Energy Agency) from 10 European countries is charged with designing, developing and rolling out an "Efficiency adviser" smartphone application named "ecoGator". The main objective of the "ecoGator" app is to support consumer awareness of energy efficient purchase and use of products, enhancing energy-aware and ecologically sound behavior in everyday life. To reach that goal it is crucial to encourage consumers to use this application regularly. This paper describes the evaluation of the gamification strategy of the app "ecoGator". With a qualitative assessment (usability testing method) the gamification elements were tested in terms of motivation, understanding and ease of use. The results of the tests will be considered in the ongoing developing phase of the application and should support the ambitious project targets.
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Index Terms
- The "ecoGator" app: gamification for enhanced energy efficiency in Europe
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