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mKRISHI BAIF: Digital transformation in livestock services

Published: 07 December 2014 Publication History

Abstract

In today's world digital transformation is the necessity of almost every business which is in pursuit of growth, expansion, quality and sustainability. In India, at rural locations, Bharatiya Agro Industries Foundation (BAIF) provides cow and buffalo breed improvement services through Artificial Insemination (A.I.) to over 2.5 million families per year [1]. BAIF provides better breeding service through trained field agents. Agents use a register to capture the A.I. activity details, plan for each post A.I. activity and generate paper based reports.
There was a need for digital solutions that could replace paper based process and implement quick data entry, auto activity planning, follow up, real time monitoring and reporting. mKRISHI BAIF a mobile based solution was developed for agents, who belong to the rural category, are less educated and are not tech savvy. This solution enabled the agents to digitize data entry and easily plan for its co-related activities.
Till date, agents are using this solution for 17000+ farmers and 40000+ cattle's across 300+ villages.
This paper captures the experience gained while designing the application for rural centric livestock domain, challenges faced in the process and how these were resolved.

References

[1]
Bharatiya Agro Industries Foundation (BAIF) http://www.baif.org.in
[2]
Maharashtra Institute of Technology Transfer for Rural Areas (MITTRA) http://www.mittra.org
[3]
Y.P. Phadnis, S.B.Gokhale, P.H.Joshi, R.K.Mahuli, B.R.Mangurkar and B.R. Patil. Artificial Insemination and dairy cattle management. BAIF, Pune, Maharashtra, India, 2001.
[4]
Sanjay Kimbahune, Dineshkumar Singh and Sujit R Shinde. Designing User Interface for Agriculture Based Applications. CSI Communications 37, 8 (2013), 26-28.
[5]
National Livestock Policy, 2013, Government of India http://www.dahd.nic.in

Cited By

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  • (2022)The Role of Digital Transformation on Strategic Leader: A Systematic Literature Review2022 7th International Conference on Business and Industrial Research (ICBIR)10.1109/ICBIR54589.2022.9786422(289-294)Online publication date: 19-May-2022
  • (2020)Sustainability Driven by Agriculture through Digital TransformationSustainability10.3390/su1220859612:20(8596)Online publication date: 16-Oct-2020
  • (2018)Feedback System for Improving Capturing Quality and Quantity of Livestock Images Using Deep Learning TechnologyProceedings of the 9th Indian Conference on Human-Computer Interaction10.1145/3297121.3297138(95-101)Online publication date: 16-Dec-2018
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    cover image ACM Other conferences
    IndiaHCI '14: Proceedings of the 6th Indian Conference on Human-Computer Interaction
    December 2014
    184 pages
    ISBN:9781450332187
    DOI:10.1145/2676702
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    New York, NY, United States

    Publication History

    Published: 07 December 2014

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    Author Tags

    1. BAIF
    2. Calf Certificate
    3. Design
    4. Internet
    5. Livestock
    6. MITTRA
    7. Mobile
    8. Rural
    9. mKRISHI

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    IHCI '14
    IHCI '14: India HCI 2014
    December 7 - 9, 2014
    New Delhi, India

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    Overall Acceptance Rate 33 of 93 submissions, 35%

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    View all
    • (2022)The Role of Digital Transformation on Strategic Leader: A Systematic Literature Review2022 7th International Conference on Business and Industrial Research (ICBIR)10.1109/ICBIR54589.2022.9786422(289-294)Online publication date: 19-May-2022
    • (2020)Sustainability Driven by Agriculture through Digital TransformationSustainability10.3390/su1220859612:20(8596)Online publication date: 16-Oct-2020
    • (2018)Feedback System for Improving Capturing Quality and Quantity of Livestock Images Using Deep Learning TechnologyProceedings of the 9th Indian Conference on Human-Computer Interaction10.1145/3297121.3297138(95-101)Online publication date: 16-Dec-2018
    • (2018)A Systematic Literature Review on Digital Transformation2018 International Conference on Information Technology Systems and Innovation (ICITSI)10.1109/ICITSI.2018.8695912(260-265)Online publication date: Oct-2018

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