research-article

Augmented Reality Enriches Print Media and Revitalizes Media Business

Authors:

Sanni Siltanen,

Sari Järvinen,

Ville ValjusAuthors Info & Claims

Computers in Entertainment (CIE), Volume 15, Issue 3

Article No.: 4, Pages 1 - 15

https://doi.org/10.1145/2700532

Published: 04 April 2017 Publication History

Abstract

Print media is in a crisis; it is losing its share of advertising—its main source of income—to digital media. Our aim is to determine how augmented reality (AR) and other hybrid media solutions change print media's value chain and what kind of opportunities they offer. We studied both human and technical aspects and critical challenges. We interviewed 20 actors of Finnish advertising and media business, who are very enthusiastic toward AR-enriched interactive hybrid media. User behavior measurability was found to be important. We present a sketch of the hybrid media value chain with the actors. We also describe and discuss selected AR applications. AR technology is mature enough for the mass market; the technical performance of smartphones is high enough for AR applications, and the penetration of smartphones is increasing rapidly. Our main conclusion is that hybrid media is essential to the future of print media.

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Cited By

Lin MYang K(2024)Breakthroughs and Applications of Augmented Reality (AR) Technology in the Digital Media FieldApplied Mathematics and Nonlinear Sciences10.2478/amns-2024-15309:1Online publication date: 2-Jul-2024
https://doi.org/10.2478/amns-2024-1530
Lambrecht ABaumgarth C(2024)Exploring the Influence of Dynamic and Self-Referencing Characteristics in Augmented Reality (AR) on Customer-Based Brand Equity: A Study on the Impact of AR Brand Experiences and the Moderating Role of NarcissismForum Markenforschung 202310.1007/978-3-658-46109-6_2(15-33)Online publication date: 31-Dec-2024
https://doi.org/10.1007/978-3-658-46109-6_2
George APillai DJoseph JRukhande S(2023)Digital Newspaper Using Augmented RealityApplied Mathematics and Computational Intelligence10.1007/978-981-19-8194-4_6(67-77)Online publication date: 24-May-2023
https://doi.org/10.1007/978-981-19-8194-4_6

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Augmented Reality Enriches Print Media and Revitalizes Media Business

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Published In

cover image Computers in Entertainment

Computers in Entertainment Volume 15, Issue 3

Theoretical and Practical Computer Applications in Entertainment

Fall 2017

85 pages

EISSN:1544-3574

DOI:10.1145/3044431

Issue’s Table of Contents

Copyright © 2017 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 04 April 2017

Accepted: 01 July 2014

Received: 01 March 2014

Published in CIE Volume 15, Issue 3

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Cited By

Lin MYang K(2024)Breakthroughs and Applications of Augmented Reality (AR) Technology in the Digital Media FieldApplied Mathematics and Nonlinear Sciences10.2478/amns-2024-15309:1Online publication date: 2-Jul-2024
https://doi.org/10.2478/amns-2024-1530
Lambrecht ABaumgarth C(2024)Exploring the Influence of Dynamic and Self-Referencing Characteristics in Augmented Reality (AR) on Customer-Based Brand Equity: A Study on the Impact of AR Brand Experiences and the Moderating Role of NarcissismForum Markenforschung 202310.1007/978-3-658-46109-6_2(15-33)Online publication date: 31-Dec-2024
https://doi.org/10.1007/978-3-658-46109-6_2
George APillai DJoseph JRukhande S(2023)Digital Newspaper Using Augmented RealityApplied Mathematics and Computational Intelligence10.1007/978-981-19-8194-4_6(67-77)Online publication date: 24-May-2023
https://doi.org/10.1007/978-981-19-8194-4_6

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