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An Outlook for Content UX in TV: The Emergence of Augmented Content

Published: 18 April 2015 Publication History

Abstract

This case study describes the findings from our exploration on content user experience for next- generation live TV and VOD (Video-on-Demand) services. First, we introduce our background study on new trends in the TV industry. Based on this study, we list several keywords that characterize the content experience for next-generation TV. We then describe our interviews with six professionals working in content production. These interviews were conducted to verify our derived characteristics, and to collect the thoughts of these experts on the contribution of UX to future content production. Our study led us to a new research topic we call "Augmented Content," which we believe has significant potential to provide content UX for next- generation television services.

References

[1]
Bailly, B. Future of Entertainment: Introduction to Socially Curated Discovery. July 15, 2013. http://iq.intel.com/future-of-entertainmentintroduction-to-socially-curated-discovery/
[2]
Interview with Ed White, Contagious: What is Augmented Content? http://www.youtube.com/watch?v=swf82-t3n4o
[3]
The New Multi-screen World: understanding Cross-platform Consumer Behavior. http://think.withgoogle.com/databoard/media/pdfs/the-new-multi-screen-world-study_research-studies.pdf
[4]
Satell, G. What Netflix's 'House of Cards' Means for The Future of TV. Forbes March 4, 2013. http://www.forbes.com/sites/gregsatell/2013/03/04/what-netflixs-house-of-cards-means-for-the-future-of-tv/
[5]
Vinayagamoorthy, V., Allen, P., Hammond, M., & Evans, M. (2012, May). Researching the user experience for connected tv: a case study. In CHI'12 Extended Abstracts on Human Factors in Computing Systems (pp. 589--604). ACM.

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  1. An Outlook for Content UX in TV: The Emergence of Augmented Content

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    cover image ACM Conferences
    CHI EA '15: Proceedings of the 33rd Annual ACM Conference Extended Abstracts on Human Factors in Computing Systems
    April 2015
    2546 pages
    ISBN:9781450331463
    DOI:10.1145/2702613
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    New York, NY, United States

    Publication History

    Published: 18 April 2015

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    Author Tags

    1. TV
    2. content UX
    3. multi source multi use

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    CHI '15
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    CHI '15: CHI Conference on Human Factors in Computing Systems
    April 18 - 23, 2015
    Seoul, Republic of Korea

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    CHI EA '15 Paper Acceptance Rate 379 of 1,520 submissions, 25%;
    Overall Acceptance Rate 6,164 of 23,696 submissions, 26%

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    CHI 2025
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