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Why Do You Follow Him?: Multilinear Analysis on Twitter

Published: 18 May 2015 Publication History

Abstract

Why does Smith follow Johnson on Twitter? In most cases, the reason why users follow other users is unavailable. In this work, we answer this question by proposing TagF, which analyzes the who-follows-whom network (matrix) and the who-tags-whom network (tensor) simultaneously. Concretely, our method decomposes a coupled tensor constructed from these matrix and tensor. The experimental results on million-scale Twitter networks show that TagF uncovers different, but explainable reasons why users follow other users.

References

[1]
N. Barbieri, F. Bonchi, and G. Manco. Who to follow and why: link prediction with explanations. In KDD, pages 1266--1275, 2014.
[2]
R. A. Harshman. Foundations of the parafac procedure: models and conditions for an" explanatory" multimodal factor analysis. 1970.
[3]
A. Tanaka, H. Takemura, and K. Tajima. Why you follow: a classification scheme for twitter follow links. In HT, pages 324--326, 2014.
[4]
C. Wagner, P. Singer, M. Strohmaier, and B. A. Huberman. Semantic stability in social tagging streams. In WWW, pages 735--746, 2014.
[5]
S. Wu, J. M. Hofman, W. A. Mason, and D. J. Watts. Who says what to whom on twitter. In WWW, pages 705--714, 2011.

Cited By

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  • (2022)Follower–Followee Ratio Category and User Vector for Analyzing Following Behavior2022 9th International Conference on Advanced Informatics: Concepts, Theory and Applications (ICAICTA)10.1109/ICAICTA56449.2022.9932992(1-6)Online publication date: 28-Sep-2022

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  1. Why Do You Follow Him?: Multilinear Analysis on Twitter

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    Published In

    cover image ACM Other conferences
    WWW '15 Companion: Proceedings of the 24th International Conference on World Wide Web
    May 2015
    1602 pages
    ISBN:9781450334730
    DOI:10.1145/2740908
    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

    Sponsors

    • IW3C2: International World Wide Web Conference Committee

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    Publisher

    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 18 May 2015

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    Author Tags

    1. social graph
    2. social tagging
    3. tensor analysis

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    • Other

    Funding Sources

    • Ministry of Education Culture Sports Science and Technology Japan
    • National Science Foundation
    • JSPS
    • Army Research Laboratory

    Conference

    WWW '15
    Sponsor:
    • IW3C2

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    Overall Acceptance Rate 1,899 of 8,196 submissions, 23%

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    • (2022)Follower–Followee Ratio Category and User Vector for Analyzing Following Behavior2022 9th International Conference on Advanced Informatics: Concepts, Theory and Applications (ICAICTA)10.1109/ICAICTA56449.2022.9932992(1-6)Online publication date: 28-Sep-2022

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