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Crossing the Boundaries of Communities via Limited Link Injection for Information Diffusion In Social Networks

Published:18 May 2015Publication History

ABSTRACT

We propose a new link-injection method aiming at boosting the overall diffusion of information in social networks. Our approach is based on a diffusion-coverage score of the ability of each user to spread information over the network. Candidate links for injection are identified by a matrix factorization technique and link injection is performed by attaching links to users according to their score. We additionally perform clustering to identify communities in order to inject links that cross the boundaries of such communities. In our experiments with five real world networks, we demonstrate that our method can significantly spread the information diffusion by performing limited link injection, essential to real-world applications

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  1. Crossing the Boundaries of Communities via Limited Link Injection for Information Diffusion In Social Networks

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    • Published in

      cover image ACM Other conferences
      WWW '15 Companion: Proceedings of the 24th International Conference on World Wide Web
      May 2015
      1602 pages
      ISBN:9781450334730
      DOI:10.1145/2740908

      Copyright © 2015 Copyright is held by the owner/author(s)

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      Association for Computing Machinery

      New York, NY, United States

      Publication History

      • Published: 18 May 2015

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      Overall Acceptance Rate1,899of8,196submissions,23%

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