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Crossing the Boundaries of Communities via Limited Link Injection for Information Diffusion In Social Networks

Published: 18 May 2015 Publication History

Abstract

We propose a new link-injection method aiming at boosting the overall diffusion of information in social networks. Our approach is based on a diffusion-coverage score of the ability of each user to spread information over the network. Candidate links for injection are identified by a matrix factorization technique and link injection is performed by attaching links to users according to their score. We additionally perform clustering to identify communities in order to inject links that cross the boundaries of such communities. In our experiments with five real world networks, we demonstrate that our method can significantly spread the information diffusion by performing limited link injection, essential to real-world applications

References

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S. Antaris, D. Rafailidis, and A. Nanopoulos. Link injection for boosting information spread in social networks. Social Netw. Analys. Mining, 4(1), 2014.
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V. Chaoji, S. Ranu, R. Rastogi, and R. Bhatt. Recommendations to boost content spread in social networks. In WWW, pages 529--538, 2012.
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J. Chen, W. Geyer, C. Dugan, M. Muller, and I. Guy. Make new friends, but keep the old: Recommending people on social networking sites. In CHI, pages 201--210, 2009.
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J. Cheng, L. A. Adamic, P. A. Dow, J. M. Kleinberg, and J. Leskovec. Can cascades be predicted? In WWW, pages 925--936, 2014.
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A. Guille, H. Hacid, C. Favre, and D. A. Zighed. Information diffusion in online social networks: A survey. SIGMOD Rec., 42(2):17--28, 2013.
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D. Kempe, J. Kleinberg, and E. Tardos. Maximizing the spread of influence through a social network. In KDD, pages 137--146, 2003.
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http://www.public.asu.edu/~jtang20/.
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Cited By

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  • (2019)Marginal Gains to Maximize Content Spread in Social NetworksIEEE Transactions on Computational Social Systems10.1109/TCSS.2019.29118656:3(479-490)Online publication date: Jun-2019
  • (2019)Optimization on Content Spread in Social Network StudiesNonlinear Combinatorial Optimization10.1007/978-3-030-16194-1_13(273-284)Online publication date: 1-Jun-2019
  • (2018)Boosting Information Spread: An Algorithmic ApproachIEEE Transactions on Computational Social Systems10.1109/TCSS.2018.28003985:2(344-357)Online publication date: Jun-2018
  • Show More Cited By

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  1. Crossing the Boundaries of Communities via Limited Link Injection for Information Diffusion In Social Networks

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    cover image ACM Other conferences
    WWW '15 Companion: Proceedings of the 24th International Conference on World Wide Web
    May 2015
    1602 pages
    ISBN:9781450334730
    DOI:10.1145/2740908
    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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    • IW3C2: International World Wide Web Conference Committee

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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 18 May 2015

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    Author Tags

    1. information diffusion
    2. link injection
    3. social networks

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    WWW '15
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    • IW3C2

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    Overall Acceptance Rate 1,899 of 8,196 submissions, 23%

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    Cited By

    View all
    • (2019)Marginal Gains to Maximize Content Spread in Social NetworksIEEE Transactions on Computational Social Systems10.1109/TCSS.2019.29118656:3(479-490)Online publication date: Jun-2019
    • (2019)Optimization on Content Spread in Social Network StudiesNonlinear Combinatorial Optimization10.1007/978-3-030-16194-1_13(273-284)Online publication date: 1-Jun-2019
    • (2018)Boosting Information Spread: An Algorithmic ApproachIEEE Transactions on Computational Social Systems10.1109/TCSS.2018.28003985:2(344-357)Online publication date: Jun-2018
    • (2017)Modelling information diffusion based on non-dominated friends in social networksJournal of Information Science10.1177/016555151666765643:6(801-815)Online publication date: 1-Dec-2017
    • (2017)Boosting Information Spread: An Algorithmic Approach2017 IEEE 33rd International Conference on Data Engineering (ICDE)10.1109/ICDE.2017.137(883-894)Online publication date: Apr-2017

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