Caroline Halcrow
Qingpeng Zhang
ABSTRACT
Schwartz (Andrew) [1] argues that inter-disciplinary approaches involving computational linguistics and the social sciences are needed to make sense of big data in social networks. The social psychology tool, the Schwartz (Shalom) Values Model [2] is used here alongside linguistic psychological attribute analysis to investigate a context in 'Twitter'. The topic of the Scottish Independence Referendum (September 18th, 2014) was selected as the context because it divided opinion into camps. This study's main hypothesis is that the camps of contexts can be values-profiled. Secondary hypotheses are: the values profiles correlate with psychological attribute profiles in the different voting camps; and the psychological textual analysis adds a wider psychological dimension to topic modeling in 'Twitter'. The methodology combined two processes: the assignment of values to the camps of the Referendum context using the Schwartz Values Model [2]; and the content analysis of the tweets, using the psychological textual analysis tool, LIWC.
- Schwartz, H. A., Eichstaedt, J. C., Kern, M. L., Dziurzynski, L., Ramones, S. M., Agrawal, M., ... & Ungar, L.H. 2013. Personality, gender, and age in the language of social media: The open-vocabulary approach. PloS one, 8(9), e73791.Google Scholar
Cross Ref
- Schwartz, S. H. 2012. An overview of the Schwartz theory of basic values. Online Readings in Psychology and Culture, 2(1), 11.Google ScholarCross Ref
- Schwartz, S. H. 1996. Value priorities and behavior: Applying a theory of integrated value systems. In The Psychology of Values: The Ontario Symposium (8), 119--144.Google Scholar
- Tausczik, Y. R., & Pennebaker, J. W. 2010. The psychological meaning of words: LIWC and computerized text analysis methods. Journal of Language and Social Psychology, 29(1), 24--54.Google ScholarCross Ref
- Roccas, S., Sagiv, L., Schwartz, S. H., & Knafo, A. 2002. The big five personality factors and personal values. Personality and Social Psychology Bulletin, 28(6), 789--801.Google ScholarCross Ref
Index Terms
- A values and psychological attribute analysis of the Scottish Independence Referendum context in Twitter
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