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A values and psychological attribute analysis of the Scottish Independence Referendum context in Twitter

Published: 28 June 2015 Publication History

Abstract

Schwartz (Andrew) [1] argues that inter-disciplinary approaches involving computational linguistics and the social sciences are needed to make sense of big data in social networks. The social psychology tool, the Schwartz (Shalom) Values Model [2] is used here alongside linguistic psychological attribute analysis to investigate a context in 'Twitter'. The topic of the Scottish Independence Referendum (September 18th, 2014) was selected as the context because it divided opinion into camps. This study's main hypothesis is that the camps of contexts can be values-profiled. Secondary hypotheses are: the values profiles correlate with psychological attribute profiles in the different voting camps; and the psychological textual analysis adds a wider psychological dimension to topic modeling in 'Twitter'. The methodology combined two processes: the assignment of values to the camps of the Referendum context using the Schwartz Values Model [2]; and the content analysis of the tweets, using the psychological textual analysis tool, LIWC.

References

[1]
Schwartz, H. A., Eichstaedt, J. C., Kern, M. L., Dziurzynski, L., Ramones, S. M., Agrawal, M., ... & Ungar, L.H. 2013. Personality, gender, and age in the language of social media: The open-vocabulary approach. PloS one, 8(9), e73791.
[2]
Schwartz, S. H. 2012. An overview of the Schwartz theory of basic values. Online Readings in Psychology and Culture, 2(1), 11.
[3]
Schwartz, S. H. 1996. Value priorities and behavior: Applying a theory of integrated value systems. In The Psychology of Values: The Ontario Symposium (8), 119--144.
[4]
Tausczik, Y. R., & Pennebaker, J. W. 2010. The psychological meaning of words: LIWC and computerized text analysis methods. Journal of Language and Social Psychology, 29(1), 24--54.
[5]
Roccas, S., Sagiv, L., Schwartz, S. H., & Knafo, A. 2002. The big five personality factors and personal values. Personality and Social Psychology Bulletin, 28(6), 789--801.

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  1. A values and psychological attribute analysis of the Scottish Independence Referendum context in Twitter

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    cover image ACM Conferences
    WebSci '15: Proceedings of the ACM Web Science Conference
    June 2015
    366 pages
    ISBN:9781450336727
    DOI:10.1145/2786451
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    Published: 28 June 2015

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    Author Tags

    1. Social media analysis
    2. Twitter
    3. psychological textual analysis
    4. topic modeling
    5. values analysis

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    WebSci '15
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    WebSci '15: ACM Web Science Conference
    June 28 - July 1, 2015
    Oxford, United Kingdom

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