research-article

A Technique for Selecting Online Advertisements using Mailbox Calendar Invites

Author:

Ajay JainAuthors Info & Claims

ACM SIGSOFT Software Engineering Notes, Volume 40, Issue 4

Pages 1 - 7

https://doi.org/10.1145/2788630.2788641

Published: 28 July 2015 Publication History

Abstract

This work presents a technique that you can use to serve highly relevant and personalized advertisements to users. The technique performs ad selection based on multiple criteria obtained from the data in a user's electronic mailbox (for example, meeting invites) in real time. The mailbox data is analyzed to identify the goals of a meeting, participants, nature of meetings, contents, and timings of meetings, etc. The derived data is then used to select the advertisement content most appropriate to the meeting originator, meeting participants, meeting schedules, etc. Identified advertisements are then delivered to target users on all available channels, such as web browsers, mailboxes, online games, and media players.

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Jain, A., Singh C. (2012) "Ad you like it" - Advertisement Sourcing and Selection Technique across Multiple Heterogeneous Applications, ACM SIGSOFT

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Cited By

Khattak KHassan ZShehryar Ali Naqvi SKhan MQayyum FUllah I(2024)A Conceptual Framework Based on PLS-SEM Approach for Sustainable Customer Relationship Management in Enterprise Software Development: Insights from DevelopersSustainability10.3390/su1606250716:6(2507)Online publication date: 18-Mar-2024
https://doi.org/10.3390/su16062507
Humayun MNiazi MAssiri MHaoues M(2023)Secure Global Software Development: A Practitioners’ PerspectiveApplied Sciences10.3390/app1304246513:4(2465)Online publication date: 14-Feb-2023
https://doi.org/10.3390/app13042465
Khattak KAhmed MIqbal NKhan MImran Kim J(2022)A Conceptual Model of Factors Influencing Customer Relationship Management in Global Software Development: A Client PerspectiveApplied Sciences10.3390/app1215785112:15(7851)Online publication date: 4-Aug-2022
https://doi.org/10.3390/app12157851
Show More Cited By

Index Terms

A Technique for Selecting Online Advertisements using Mailbox Calendar Invites
1. Human-centered computing
  1. Collaborative and social computing
    1. Collaborative and social computing systems and tools
2. Information systems
  1. World Wide Web

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Published In

cover image ACM SIGSOFT Software Engineering Notes

ACM SIGSOFT Software Engineering Notes Volume 40, Issue 4

July 2015

64 pages

ISSN:0163-5948

DOI:10.1145/2788630

Editor:
Michael Wing

Issue’s Table of Contents

Copyright © 2015 Author.

Publisher

Association for Computing Machinery

New York, NY, United States

Publication History

Published: 28 July 2015

Published in SIGSOFT Volume 40, Issue 4

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Cited By

Khattak KHassan ZShehryar Ali Naqvi SKhan MQayyum FUllah I(2024)A Conceptual Framework Based on PLS-SEM Approach for Sustainable Customer Relationship Management in Enterprise Software Development: Insights from DevelopersSustainability10.3390/su1606250716:6(2507)Online publication date: 18-Mar-2024
https://doi.org/10.3390/su16062507
Humayun MNiazi MAssiri MHaoues M(2023)Secure Global Software Development: A Practitioners’ PerspectiveApplied Sciences10.3390/app1304246513:4(2465)Online publication date: 14-Feb-2023
https://doi.org/10.3390/app13042465
Khattak KAhmed MIqbal NKhan MImran Kim J(2022)A Conceptual Model of Factors Influencing Customer Relationship Management in Global Software Development: A Client PerspectiveApplied Sciences10.3390/app1215785112:15(7851)Online publication date: 4-Aug-2022
https://doi.org/10.3390/app12157851
Kozma DVarga PLarrinaga F(2021)System of Systems Lifecycle Management—A New Concept Based on Process Engineering MethodologiesApplied Sciences10.3390/app1108338611:8(3386)Online publication date: 9-Apr-2021
https://doi.org/10.3390/app11083386
Subbarao AMahrin M(2021)Data Consolidation in Global Software Development Projects: A Grounded TheoryJournal of Physics: Conference Series10.1088/1742-6596/1793/1/0120431793:1(012043)Online publication date: 1-Feb-2021
https://doi.org/10.1088/1742-6596/1793/1/012043
Akbar MNaveed WMahmood SRafi SAlsanad AAbdul‐Aziz Alsanad AGumaei AAlothaim A(2021)Prioritization of global software requirements' engineering barriers: An analytical hierarchy processIET Software10.1049/sfw2.1202215:4(277-291)Online publication date: 20-Apr-2021
https://doi.org/10.1049/sfw2.12022
Saleem NCalefato FTell PDubey A(2019)Empirical analysis of critical success factors for project management in global software developmentProceedings of the 14th International Conference on Global Software Engineering10.1109/ICGSE.2019.000-5(58-61)Online publication date: 25-May-2019
https://dl.acm.org/doi/10.1109/ICGSE.2019.000-5
Saleem NMathrani STaskin NCalefato FTell PDubey A(2019)Understanding the different levels of challenges in global software developmentProceedings of the 14th International Conference on Global Software Engineering10.1109/ICGSE.2019.000-3(66-67)Online publication date: 25-May-2019
https://dl.acm.org/doi/10.1109/ICGSE.2019.000-3
Richter IRaith FWeber MDesai BAlameida ABernardino J(2016)Problems in Agile Global Software Engineering Projects especially within Traditionally Organised CorporationsProceedings of the Ninth International C* Conference on Computer Science & Software Engineering10.1145/2948992.2949019(33-43)Online publication date: 20-Jul-2016
https://dl.acm.org/doi/10.1145/2948992.2949019
(2016)Challenges of project management in global software developmentInformation and Software Technology10.1016/j.infsof.2016.08.00280:C(1-19)Online publication date: 1-Dec-2016
https://dl.acm.org/doi/10.1016/j.infsof.2016.08.002

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