Towards a smart retail environment

Over the last decades, the advancements in digital technologies pervasiveness increasingly transformed regular physical spaces in smart ambients, where humans and objects are seamlessly hyper-connected. Large screens are commonly part of these smart environments, although most of these displays are single and not personalized installations that provide general contents and features, regardless the actual users interacting with them. This work presents challenges and opportunities of our interactive system that, applied to a smart retail environment, takes advantage of technologies that are already familiar to shoppers (smartphones, smart watches, touch screens, etc.), offering new interaction methods to virtually present to users personalized products information.