Probability-based Approach for Predicting E-commerce Consumer Behaviour Using Sparse Session Data

Electronic commerce challenges companies to design electronic systems and interactions that retain customers and increase sales. This exploratory study examines the impact of consumer experience and attitudes on intention to return and unplanned ...

<P>In recent years, the supermarket industry has become increasingly competitive. One outcome has been the proliferation of a variety of pricing formats, and considerable debate among academics and practitioners about how these formats affect consumers' ...

In recent years, the supermarket industry has become increasingly competitive. One outcome has been the proliferation of a variety of pricing formats, and considerable debate among academics and practitioners about how these formats affect consumers' ...