Current interactive products, services, and environments are appraised by their sensory attributes, in addition to their form and function. Sound is an important factor in these multisensory product appraisals. Integrating this sound opportunity into the design and development of interactive products, which are fit for real-world, yet constitute a strong brand identity, remains a challenge. We address this challenge by applying the research know-how of an academic institution and business practices of a sound agency SME within the core R&D and production process of the third industrial partner. Our approach has clear application scenarios in, e.g., extended wireless headsets, car audio appliances, and portable entertainment devices. We describe the prototypes developed during the project life span, and the activities and outcomes of a half-day workshop designed to disseminate the project results.