Chien-Hua Wang
ABSTRACT
In recent years, the Internet has been developed rapidly and brought great impact to various industries. In it, the portal website is the gate to enter the Internet. In the progress of development, the portal website has been reformed from single to multifunction and categorized services which stand out the importance of the site. However, the quality of each site that users conceive differs from person to person. Among them many intangible attributes are difficult to measure. Therefore, to overcome the obstacles of subjective respondents, we adopt fuzzy DEMATEL methods to create a system structure model to illustrate the influence relationship, and combining FMCDM to rank each performance of service quality of portal website. In empirical results shows that the dimension "security" would be the most valued and the criteria "credit card payment security" would be the most important.
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Index Terms
- Combining Fuzzy DEMATEL with FMCDM for Evaluation the Service Quality of Portal Website
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