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Bridge the gap: enhancing collaboration for real-time social media marketing

Published: 17 December 2015 Publication History

Abstract

This study looks into how Real-Time Social Media Campaigning is a game changer in modern marketing. The aspects explored in this study are -- the evolution of real-time social media campaigning along with some success stories, the opportunities, and challenges in this field. It also talks about how the 'Infosys Real-Time Social Media Campaigning Application' creates a bridge between a user and a machine, machine and machine, machine and data, and data and user. This study will provide valuable research findings on effective real-time social media marketing.

References

[1]
8 Benefits of Social Media for Small Business| YP Ad Solutions. (2013). (July 2013). Retrieved July 25, 2015 from http://adsolutions.yp.com/articles/8-benefits-of-social-media-for-small-business
[2]
Johnson, L. (2014). KitKat's Real-Time #Bendgate Tweet Beats Oreo | Adweek. (September 2014). Retrieved July 25, 2015 from http://www.adweek.com/news/advertising-branding/how-kitkats-awesome-bendgate-tweet-came-together-30-minutes-160414
[3]
Ratcliff, C. (2014). The challenges of real-time marketing in social | Econsultancy. (March 2014). Retrieved July 25, 2015 from https://econsultancy.com/blog/64560-the-challenges-of-real-time-marketing-in-social/
[4]
Rooney, J. (2013). Behind The Scenes Of Oreo's Real-Time Super Bowl Slam Dunk - Forbes.(April 2013). Retrieved July 25, 2015 from http://www.forbes.com/sites/jenniferrooney/2013/02/04/behind-the-scenes-of-oreos-real-time-super-bowl-slam-dunk/

Cited By

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  • (2021)Consumer perceptions of real-time marketing used in campaigns for retail businessesInternational Journal of Research in Business and Social Science (2147- 4478)10.20525/ijrbs.v10i2.107510:2(86-105)Online publication date: 21-Mar-2021

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IndiaHCI '15: Proceedings of the 7th Indian Conference on Human-Computer Interaction
December 2015
182 pages
ISBN:9781450340533
DOI:10.1145/2835966
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

In-Cooperation

  • Tata Consultancy Services
  • Microsoft Research: Microsoft Research

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 17 December 2015

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Author Tags

  1. Brand
  2. Bridging
  3. Campaign
  4. Multi-user touch interface
  5. Real-time social media marketing
  6. Virtual Collaboration

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  • Short-paper
  • Research
  • Refereed limited

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IndiaHCI'15

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Overall Acceptance Rate 33 of 93 submissions, 35%

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Cited By

View all
  • (2021)Consumer perceptions of real-time marketing used in campaigns for retail businessesInternational Journal of Research in Business and Social Science (2147- 4478)10.20525/ijrbs.v10i2.107510:2(86-105)Online publication date: 21-Mar-2021

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